Effective demand gen solution for driving high quality leads
July 15, 2024

Effective demand gen solution for driving high quality leads

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSE

I have used INFUSE in a prior company for content syndication programs and as the platform for feeding in leads from other syndication providers. I am not using it in my current role, but as we are just looking to launch these types of programs, INFUSE is on my list to bring into the marketing mix.

Pros

  • Content Syndication
  • Intuitive lead platform

Cons

  • Nothing to share in terms of improvements. Fit my needs well.
  • High quality of leads within our ICP
The team is responsive to needs and can take feedback and adjust campaign criteria and tracking quickly to ensure ongoing success.
Many content syndication vendors operate in the same way, but I have seen a higher conversion rate on INFUSE leads from past campaigns.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

I have had great success using INFUSE at previous companies for content syndication programs. I am able to provide targeting criteria including intent keywords, install base, and ABM lists along with tailored content to drive effective lead generation campaigns. Leads are then seamlessly integrated into CRM so we can track engagement and start our nurture and follow-up process in a timely manner.

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