Thank you to the incredible INFUSE!
INFUSE have provided Lead Generation Campaigns for SUSE APAC for approx. 2+ uears now. INFUSE are amazing at getting real, qualified leads …
Overview
What is INFUSE?
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
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Head of Marketing, Australia & New Zealand
SUSE (Information Technology & Services, 1001-5000 employees)
Pricing
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What is INFUSE?
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://infuse.com/audiences/
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
INFUSE Accolades - B2B Demand Generation Company
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is INFUSE?
INFUSE (formerly INFUSEmedia) is a fully integrated, data-fueled, demand generation engine that offers solutions designed to help B2B organizations drive qualified interest. They employ a holistic, omni-channel approach to identify, qualify, and produce actionable engagement. By leveraging AI and first-party data, INFUSE generates demand by strategically promoting content through social, display, mobile, and direct outreach campaigns.
INFUSE Features
- Supported: Market intelligence, starting with buyer/buying groups
- Supported: Marketing research and best practices
- Supported: Buyer-led, account-based programs, strategies, and tools
- Supported: Demand Accelerator and Demand Intelligence to optimize and measure programs
- Supported: Real-time optimization
- Supported: Demand excellence coaching – INFUSE Academy, Strategists
- Supported: Deep insights and engagement with industry verticals – e.g., INFUSE Health, Channel/Partner
- Supported: Partnerships to integrate into the organization's GTM strategy
INFUSE Screenshots
INFUSE Integrations
INFUSE Competitors
INFUSE Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
INFUSE Downloadables
- INFUSE Insights Outlook 2024 - The Great Tech Stall: Ever since the onset of the COVID-19 pandemic, global markets have adjusted to meet economic challenges and uncertainty in the tech landscape. Explore the current trends shaping the future of tech, and how to navigate the “great stall” to drive growth in the year ahead.
- INFUSE Insights Outlook 2024 - How to Tackle Buyer Scrutiny with Demand: 2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet eager to purchase solutions that deliver ROI by enabling better tech stack integration and alignment between teams. This paper describes demand tactics to tackle buyer scrutiny in 2024 and beyond.
- INFUSE Insights Outlook 2024 - Driving Demand Performance Outcomes with ABX: The landscape of ABM in the B2B sector is marked by intriguing trends and challenges, painting a compelling picture for businesses aiming to forge stronger connections with their target audiences. This chapter provides exclusive insights into how to effectively drive outcomes with personalization and ABX strategies.
- INFUSE Insights Outlook 2024 - The State of AI in Demand Generation: 2023 has been a pivotal year in the development of AI, with many investors describing it as the biggest revolution since the invention of the internet. This Outlook chapter dissects how to effectively leverage AI for sustainable demand generation, without adding risk to the business and brand image.
- INFUSE Insights Outlook 2024 - On GTM Success with RevOps: The prevalence of buyer scrutiny, pipeline slowdown, and lengthy sales cycles presents businesses with a formidable storm to weather. Innovating GTM models is crucial for driving fundamental change. This paper describes how to fuel GTM strategies with RevOps to achieve revenue growth across an organization in 2024.
- INFUSE Insights Outlook 2024 - Partnership and Channel Opportunities: In today’s dynamic B2B landscape, partnerships are more important than ever for addressing increasingly complex buying processes. This paper describes how to leverage partnership and channel opportunities in 2024 to meet evolving buyer needs and drive ROI.
Frequently Asked Questions
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of INFUSE are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(58)Attribute Ratings
Reviews
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May 01, 2024
Thank you to the incredible INFUSE!
- Lead Generation Campaign
- Communication
- Building Pipeline
- Qualifiying Leads
- None.
March 29, 2024
Service Excellence
Score 8 out of 10
Vetted Review
Verified User
- Amazing customer experience
- Easy to communicate
- Efficient service/Delivery
- Infuse has always been on top in terms of service; so no feedback at least on a service level.
March 08, 2024
10/10 Stars for INFUSE.
- Timely responses.
- Consistent follow-up to unique requests we've made - such as emailing me or the team when additional leads become available.
- Friendly and supportive team.
- Quality leads.
- The team feels like an extension of my team.
- I'd love to have a Slack channel connection to the team I use, but I understand that for privacy reasons, that may not be the best solution.
February 29, 2024
High Quality Lead Gen Options!
- Communication - they do a great job keeping you looped in to the program.
- Helpful - terrific at helping you scope the project.
- Understanding - they are good listeners and take the time to understand your objectives.
- If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
- When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.
February 21, 2024
INFUSEmedia Makes Lead Generation Easy and Effective
- Campaign customization to align with client priorities
- Providing supporting collateral for use in client pitch decks, media plan rationale and reporting
- Quick and reliable communication on a day to day basis
- I've often had to pitch/sell content syndication to clients who have very limited understanding of what it is or how it works. My INFUSEmedia team has been helpful in creating collateral as needed to support this but I think additional, standard resources in the INFUSEmedia library could be helpful
February 21, 2024
INFUSEmedia in Marketing Agency
- Proposals are clear
- Communication
- Lead uploads
- CPLs (Cost-Per-Lead) can be slightly on the higher end compare to some of our other partners we work with - flexibility would be helpful
- Sometimes, initial briefs don't get responded to for over a day - confirming receipt would be useful just so we know they have it (particularly when they're shorter notice)!
February 21, 2024
Exceptional TAT (turnaround time) and on time support
- Timelines
- Communication
- Delivery process
- Quality of leads
- Verified Phone numbers
February 19, 2024
INFUSEmedia is an outstanding B2B partner.
- Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
- Program Offers - Able to cater proposals to different client expectations.
- Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
- If they offer any other programs outside of lead generation through content syndication.
- More clarity into how they build their audience base that is tapped into, especially for client educational purposes.
- More accessible reporting during the campaign - the ability to see top industries, titles, and companies leads are coming from.
February 16, 2024
Content Syndication with INFUSEmedia
- ABM targeting
- Quick and simple campaign set up
- Good communication
- Rapid response
- Industry-specific audience
- Copywriting
December 08, 2023
INFUSEmedia makes my work look great while putting in less work
- Best practice recommendations
- Timely delivery
- Supportive teams that actually care about helping the customer
- A larger telecommunications database
- The ability to format their reports to fit our lead upload process
- Online platform for access lead reports
December 04, 2023
Fantastic Lead Gen
- Friendly team
- Good communication
- Happy to go above and beyond
- Speed
- Attention to detail
- Follow-up and customer care
- Detailed audience descriptions
- High quality leads and nurture
- More stats on lead interests to follow up with
- Segmenting leads based on intent
November 29, 2023
High quality email content syndication partner
- attention to detail
- competitive pricing
- responsiveness
- customer service
- account support
- nothing to identify in terms of improvement areas
November 29, 2023
Result Driven Service and Outstanding Results
- Content Syndication
- Programmatic
- Programmatic
- Audio
- CTV
November 28, 2023
A pleasure to work with Infusemedia
- Great communication
- Working at pace
- Delivering great work
- Where working at speed, there has been some attention to detail issues but that has been dealt with quickly
September 12, 2023
It is certainly worth a try
- content adaptation
- fast communication
- friendly team
- presentation skills
September 11, 2023
INFUSEmedia delivers!
- quick implementation
- delivering leads in a timely manner
- follow up by customer success and sales teams
- Have French speaking customer success team
September 07, 2023
Why INFUSEmedia was selected
- Account management
- Project scoping
- Deliver upon expectations
- No improvements required on the services we utilised
September 06, 2023
Infuse Media is a great partner in our lead generation
- high-quality content
- high-quality leads
- high-quality audience segmentation & targeting
- understanding our challenges
- /
September 05, 2023
Great Lead Gen - always delivers!
- Lead Generation
- Operations
- Reporting
August 29, 2023
Leverage INFUSEmedia's Expertise to Reach Your Ideal Customers for Optimized Lead Generation
- Sourcing potential customers who align with your ICP, increases the likelihood of conversions and revenue generation.
- Finding the right audience is crucial for effective marketing.
- Scaling our customer acquisition efforts.
- Lack of analytics and insights into the performance of the campaigns.
- Good coverage across EMEA for our client’s ICP.
- A dashboard that visualizes campaign insights across content syndication and displays tactics on an account level.
- Reliable - never had delivery issues across a few different campaigns.
- Flexible - can fulfill incremental budget on short notice and adjust to brief changes or client needs.
- Sometimes, it is hard to reach over the phone compared to other vendors if a rapid response is needed.
- Haven’t seen them in direct conversation with a client or answering lead feedback as of yet. This situation just hasn’t come about yet to no fault of their own.
- Lower coverage in some smaller markets.
- Display activity, in our experience hasn’t been as strong compared to other vendors, with the main goal being CTR.
August 29, 2023
Preferred supplier for ABM and demand gen campaigns
- Content syndication leads
- Intent leads
- Efficient and flexible reporting
- Goes above and beyond
- Communication
- Flexible to deadlines
- More in-depth reporting options
- Intent keyword research
August 28, 2023
Great support and always a joy to work with!
- The team is very responsive to requests
- Friendly and very good attitude
- Pleasant to work with as they ensure that needs are met
- It would be good to receive updates on new offerings/ solutions without asking
August 24, 2023
Great Lead Generation Provider
- Campaign Management
- Good Communication
- Quick Turnaround Times
- Larger reach into smaller regions / markets