Item: INFUSE
Rating: 10
Author: Michael Garrison

Overall Satisfaction with INFUSE

Use Cases and Deployment Scope

We work with INFUSE primarily for top to middle of the funnel lead generation and qualification campaigns. We typically start with a piece of existing content (eBook or white paper) which they activate via content syndication. That is generally followed up with a 3-6 email nurture stream that INFUSE sends out on our behalf to the contacts that downloaded the content. That is then usually followed up by an outbound telemarketing campaign to gauge the contacts interest in the content/use case and their desire to speak with a sales representative

Pros and Cons

Pros

Data profiling, segmentation and targeting
Campaign / project management and execution
Provide campaign insights and results

Cons

Content creation of demand generation assets: eBooks and white papers
Integration of lower funnel activities like virtual roundtables

Return on Investment

They have demonstrated the ability to execute campaigns on time with the highest quality
They have delivered on expectations. Their lead quality has been good and the campaigns have shown ROI
We continue to invest in campaigns with them.

Support Rating

Their team is always responsive, courteous, professional and pro-active. I never or rarely have to "ask twice" or follow up on something. If they say they are going to do something then they usually do it.

Key Insights

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Would you buy INFUSE again?

Yes

Likelihood to Recommend

INFUSE is great at executing end-to-end, top to middle of the funnel demand generation campaigns. From identifying the target audience through segmentation, profiling, adding intent and 3rd party data. They are able to create custom programs and always have a willingness to work together, being flexible and willing to try new things. They are a great "thought partner" to work with and have very reasonable/competitive pricing.

Comments

Please log in to join the conversation

INFUSE Review