Infusionsoft Get's the Job Done
May 24, 2016

Infusionsoft Get's the Job Done

Katie Bentley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Premier

Overall Satisfaction with Infusionsoft

Infusionsoft is currently being used across all departments in our business. Infusionsoft makes it easier for us to automate our workflow throughout the day. Specifically used by our marketing and customer service departments, Infusionsoft makes it simple to complete daily tasks and automate follow up email marketing sequences. Plus the campaign builder is great for adding in ANYTHING you want to do - whether it's lead gen or just helping you make more sales. Not to mention, they are making a huge difference for us in tracking referral partners in our business.
  • Email Marketing Automation - Infusionsoft makes it easier to create your email marketing funnels and allows you market to your audience the best way possible, no matter what stage in the funnel they are at.
  • Prospect and Lead Tagging - Infusionsoft allows you to create tags and lead sources for all your contact records. So no matter where your leads were captured, you can track how and when they got there and tags allow you to see what parts of the sales process they have gone through so far.
  • The Campaign Builder makes it easy to build out any campaign you would wish to create. And copying and duplicating sequences, goals, and whole campaigns is easy and used for time saving.
  • There can be a big learning curve.
  • There seems to be a lot of glitches throughout the system.
  • Calling for support seems to fix problems with the software best, but unfortunately depending on what kind of problem you are having it could take hours and sometimes an extended length of time to solve it.
  • Better Customer service
  • Faster Lead Conversion
  • Daily Task Automation is great for efficiency
While email marketing and automation is right in the Infusionsoft wheelhouse, deliverability is shaky at best. You're always going to have "spam" complainers with any email marketing, but infusionsoft's tolerance for spam complaints is very low. Meaning it doesn't take a lot for your emails to get blacklisted.

Keap Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Landing pages
2
Mobile optimization
5
Email deliverability reporting
5
List management
6
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Dashboards
7
Standard reports
7
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9