Features, Features, Features
July 25, 2017

Features, Features, Features

Tamara Thompson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Infusionsoft

We are currently using Infusionsoft to build out marketing campaigns for our done-for-you video services as well as a do-it-yourself video product. My marketing officer, Danielle, builds out the campaigns and integrates it with Clickfunnels. We are also learning how to utilize the decision diamond and other tactics within the system to drive better engagement and to use Infusionsofe to its fullest potential.
  • It's a fully functioning all-in-one CRM.
  • It's a system already built for small businesses, and you do not have to hire your own developer to build a custom one out for you
  • You can integrate other landing page software with ease.
  • Great for surveys and assessments.
  • Infusionsoft can be difficult to learn and it's an additional cost to outsource.
  • It can get expensive for startups >150K a year.
  • Icon was a great event to connect and network with other business owners
  • We haven't fully leveraged IF yet in our business and therefore, we haven't experienced much positive ROI.
  • We did a campaign for a local event with follow-up sequences and over 80 people showed up.
Infusionsoft was an upgrade from MailChimp. I was looking for an all-in-one solution at the time that included payment processing.
Infusionsoft is well suited for digital marketers who are looking to uplevel their email automation system. It is also great for small businesses that are doing 200K+. It is not well suited for startups doing less than 150K a year in business.

Keap Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Landing pages
4
Mobile optimization
10
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
9