Overall Satisfaction with InsideView
It was being used primarily by the Sales Department and integrated with Salesforce.com. It was used sparingly by Marketing. It replaced Hoover's and allowed sales people to research businesses before and after looking to find the best contacts.
- Provided results from numerous search engines and data mining sites with relative accuracy.
- Allowed the Salesforce.com and InsideView capabilities to be easily integrated...capturing contact information.
- Helped with building lists.
- Improve research accuracy using LinkedIn, D&B, Yahoo Finance and other available tools.
- Integrated with Marketing, we had better lead conversion and lead validity.
- Blackboard,Basecamp,GoToMeeting,Luminate Online,ZoomInfo,WebEx Meetings,Hoover's
Sales people were much more receptive to using InsideView than Hoovers due to its ease of use/integration and better results (from their perspective).
Using InsideView
35 - Primarily Sales and a few licenses for Marketing; one for Legal.
1 - Mostly administrative; everything else was handled by Insideview.
- Sales Research
- Lead Generation
- Lead Validation
Evaluating InsideView and Competitors
Yes - Hoovers and ZoomInfo - Sales people did not feel they could access enough information, especially email addresses.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
The product features and integration with Salesforce.com was key.
We look at 3-4 different vendors and we were happy with the process.
InsideView Implementation
- Vendor implemented
Change management was minimal - Implementation was relatively easy once we got it integrated with Salesfore.com (as long as it didn't "break").
- Salesforce.com integration
InsideView Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - You did have to pay more for added training but they even came out to a sales meeting, once (early stages of the contract).
Yes - Immediately and without a hassle.
As mentioned they sent a client services representative to our location/meeting to "kick-start" the program!
Using InsideView
Pros | Cons |
---|---|
Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- email access
- building/accessing corporate hierarchies
- Building complex lists