Item: Demandbase One
Rating: 10
Author: Verified User

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

My company used to invest a lot of time into prospecting via Sales Navigator on LinkedIn, which required a great deal of back and forth between LinkedIn and Salesforce. I spent countless amounts of time researching and referencing information from LinkedIn and inputting information into Salesforce for leads. Once we set InsideView up, I had a nice little widget on every account in Salesforce that would give me all the information I needed during prospecting. Became so efficient that it helped me hit my goals and influenced my growth on the sales team.

Pros and Cons

Pros

Condensing information into one quick widget view in Salesforce.
Saves time that would have been spent clicking back and forth between LinkedIn and Salesforce.
Pulls information about prospects and companies that could have been difficult or tedious to find using more manual means of research.

Cons

Sometime IV could cause Salesforce to take a bit to load or would reload after scrolling to the bottom, but that could have been a Salesforce issue.
Information could sometimes be dated or inaccurate, but those instances were few and far between.
The widget was pretty large and provided some information I never used. Would have been nice to personally customize my view but, again, that could have been something controlled by our Salesforce admin.

Return on Investment

I can't speak on hard numbers but I can say that the tool helped me better use my time speaking with leads instead of frantically researching.

Alternatives Considered

Besides email scrubbers and Sales Navigator on LinkedIn, I have not used a product similar to InsideView before. Having this tool sync with Salesforce automatically without me needing to input data or worry about inputting data incorrectly is extremely valuable to make the best use of my time working specific leads.

Other Software Used

Outreach, LinkedIn Sales Navigator, Namely

Likelihood to Recommend

I recommend InsideView to any sales team with a heavy emphasis on prospecting/cold-calling potential leads. My first sales job as an SDR had so much of my time dedicated to using sketchy prospecting tools and constantly clicking back and forth between LinkedIn, Twitter, and Salesforce that I'm genuinely surprised I didn't have to replace my mouse more often. Having such relevant data listed in the Salesforce lead view you're already working in makes a huge difference in using time effectively.

Comments

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Quit wasting your time researching leads and start talking to them!

Software Version