Item: Demandbase One
Rating: 9
Author: Makenzie Cook

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

We created watch lists to help cleanse our lead lists and to gather relevant information on the companies our leads were apart of. It also gave us information to better personalize our messages in our outreach.

Pros and Cons

Pros

It is very user friendly, the interface is not challenging to use
It is very informative
It is very helpful, and is easy to look up a particular company and see if that particular lead is still apart of the company

Cons

Adding more detail into the employees of the companies
Making sure the information is up to date and is clean
give more filter options to better narrow the search

Return on Investment

It was very helpful in completing the internship. It is a great tool to utilize

Usability

There are some things that are a little confusing, like creating a watch list. But other than that, it is pretty user friendly.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Likelihood to Recommend

It is a great took to look through when trying to clean up your lead lists as well as a tool to find people's correct information. It is also a great tool to help create personalized outreach to your leads.

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