Item: Ion, by Rock Content
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Our marketing team has used ion interactive for the last year for building landing pages for SEM, CPC, and traditional marketing campaigns. ion interactive has allowed us to launch campaigns more effectively and efficiently.

Pros and Cons

ion interactive provides thorough customer training on their platform as well as offers services that allow non-technical users to be more effective.
Easy to use, easy to learn tool that has a lot of flexibility.
Works great with Marketo.

It would be nice to be able to build more interactive content as a user.
Ability to reverse out of changes.

Return on Investment

Optimizing landing pages for better lead conversion.
Flexibility to get a landing page published more efficiently, which has allowed us to do more with less people involved.

Alternatives Considered

Marketo

Styled Marketo landing pages need to be outsourced to a designer and HTML writer, ion interactive has allowed us to create pages that mirror the look and feel of our website while giving us the flexibility to optimize.

Other Software Used

Salesforce.com, Marketo

Likelihood to Recommend

For our team, ion interactive has worked really well for building a large volume of landing pages that have slight variations. We tend to stick to similar templates and swap out content, repurposing the pages over and over. Building a new page from scratch can take some time.

Flexible platform, great customer support

Overall Satisfaction with ion interactive