Faster Lead Generation with best Content Marketing tool
February 08, 2016

Faster Lead Generation with best Content Marketing tool

Steve Surya | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

Content marketing is an ongoing issue with everyone as search engines are changing the algorithm frequently. ion interactive is used to help and provide support in the right direction with content marketing. We started using this some time back and a few users are using ion interactive services. We are trying to improve our lead generation strategies.
  • Well designed custom themes are provided by iON interactive, which helps a lot.
  • Integrations with other tools have been helpful really.
  • Analytics and reporting are good with this service. Analytics are a really important part of any business and we have seen great help here.
  • The user interface is something which can be improved really. It is good but does not meet with latest WEB standards!
  • Optimization techniques need to be improved.
  • I guess the support ticketing system needs to be managed well.
  • Better optimized strategies.
  • Fast lead generation.
  • Great reporting than what we had in past.
Content Marketer has the right strategies but it lacks in many areas and goal conversation is slow with it. But ion interactive is better to meet defined goals. That's the reason we went with ion interactive and are using right now.
I guess this is great for lead generation. We have seen good results using ion interactive and plan to continue in the near future. But for sure there needs to be improvements with the user interface area.

Ion, by Rock Content Feature Ratings

Content collaboration
Content hub
Forms / Gated content
Not Rated
Embedded CTAs
Content distribution
Content promotion
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics
Campaign optimization dashboard