Great tool for the right audience.
May 20, 2016

Great tool for the right audience.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

ION is used across all of our publications as the front end of our subscription process. It acts as our landing page builder for presenting our subscription options to potential customers.
  • Pretty intuitive with drag and drop functionality. After some basic training, just about any user can start laying out pages.
  • Also has the ability for further customization, for users who have front end development experience.
  • Does a great job of integrating with third party APIs, which is essential to our process.
  • The basic training can be rough for users who are starting from scratch, and it can take a little while to get a hang of it - but not necessarily any more than I would expect from similar tools that allow so much customization.
  • As an integrated piece of our strategy for converting on-site visitors, I would say it has had a positive impact. It definitely meets our business objectives.
I think it's best suited for digital marketers who have at least a little bit of web dev experience, who want to create landing pages that blend well with overall campaigns. I really enjoy using ION, but I can understand why some users who don't have any design or development background can be frustrated by using the platform.

Ion, by Rock Content Feature Ratings

Ideation
9
Content collaboration
9
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
9
Closed-loop tracking and reporting
7
Content performance analytics
7
Campaign optimization dashboard
9