Item: Ion, by Rock Content
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We are using ion interactive across the whole organization as way to develop quizzes for users to take on our website. It provides an easy way for us to create and push quizzes to our webpage without having go through a website update. It's also nice because we can place container tags and scripts throughout the quizzes without having to physically access the source code.

Pros and Cons

You can access the HTML and CSS of the site in a quick and timely fashion.
You can insert scripts into sites as well as buttons.
The pages load very fluidly while taking the quiz.

The UI can be updated a little. The graphs look a little dated.
An explanation of the campaigns and how they work [could be] more readily available.
The ability to run scripts globally.

Return on Investment

Using scripts we can see how many users made it from the ion pages to our products pages.
The last page of our ion setup leads to our product page and we can track how many people are clicking on the button.
We can track users from start to finish and modify pages to get a user to make it to the product page.

Alternatives Considered

This is the first time I've used a product like this.

Other Software Used

Google Analytics Premium, DoubleClick, Ensighten Manage

Likelihood to Recommend

It's very well suited to how we use it. Essentially, we have multiple user quizzes on our webpage that we run through ion. We can create quizzes easily, we can track what pages people are getting to, and on top of all that we can tag individual pieces of the quizzes with html/javascript tags. We can also drop all of our tags into a script and apply it to the whole campaign. This makes it easier to manage from a marketing perspective.

ion interactive: Easy to Script Tool

Overall Satisfaction with ion interactive