- Ease of writing custom tags (24)8.080%
- Rules-driven tag execution (22)8.080%
- Role-based user permissions (23)7.070%
- Tag library (22)7.070%
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- Tech Details
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Google Tag Manager
Adobe Experience Platform Launch
Tealium Customer Data Hub
Optimizely Web Experimentation
Adobe Dynamic Tag Management (DTM), discontinued product
- Tag Management
- Data privacy and security
- Enable Data Compliance
- Custom variable declaration
- Existing Code Template
- Free Trail
- The interface speed
- More Training Material
- Apps: Very handy for quick deployment of common marketing and analytics solutions.
- Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
- Deployment timing options: Perfect for managing tag performance.
- We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
- With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
- We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.
- Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.
- Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
- Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
- Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
- Provides helper frameworks that enable features such as event triggering, DOM changes etc.
- Manage 2.0 UI is slow to load.
- Manage UI view tag feature is not very useful.
- Tag enabling and disabling cannot be automated. We have requested this feature.
- Reliable speed and uptimes.
- Ability to easily test current deployments with Ensighten Inform.
- Clear and concise status reports and error reports that are easily actionable.
- The UI could more intuitive.
- Hard to manage items staged for deployment for specific environments. Must deploy all items staged for an environment instead of being able to pick and choose those items individually which makes it hard to collaborate.
- More intuitive and robust search and sort options would be helpful when managing many deployments.
- Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
- Roles and security can be thoroughly defined.
- Very good selection of tagging technologies.
- Site is stable, no availability concerns.
- GUI in general is straightforward.
- Improve speed of publishing.
- Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
- Keep up to date with Google Analytics features.
- Despite requiring synchronous loading in the head of the page, we have not detected any impact on page load times or overall performance.
- Since the particulars of how to sync and sequence deployments onto a page are understood and done correctly, applications load and run as expected.
- The user interface is not very good. Checkboxes don't necessarily reflect the selection state of deployments so clicking around a page will inevitably confuse the user as to what they're doing.
- The process of enable/disable, commit/uncommit, publish - while probably necessary - is not intuitive, even for experienced users.
Ensighten Manage is being used to serve digital analytics tags, pixel tags, targeting tags, etc.
- Integration with several tools, Ensighten Manage is practically vendor agnostic, no matter the solution you choose for your analytics or targeting tools.
- User management and permissions. You can create many user profiles with different permission levels to suit your needs. As a financial company, user management is always a critical part of any implementation and Ensighten Manage does that very well.
- Great performance on the site, it really helped us clean up page code and make pages lighter.
- The interface is slow, I believe it should be a lot faster.
- As any relatively new tool in the market, there are a few bugs that sometimes take more time than expected to be fixed.
- It has helped us improve page load performance
- The use of DataLayer object in combination with Manage has made the tagging process much more scalable and efficient
- Dependency on IT development team is minimal once the bootstrap and dataLayer object is in place.
- Ability to version deployments and comparing code between versions
- Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
- Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
- Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags
- While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
- Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
- Flexibility of user account management
- Ease of applying new and existing tags to websites.
- Excellent consultant support.
- Churning of the UI. At times the UI is slow to respond and requires closing and restarting the browser or clearing cache and cookies to display the menus.
- Greater visibility of user activity throughout the entire tool. Even when using the super user Account-Admin role, updates/edits to user accounts can go undetected and do not show up in user activity logs. This is a critical element to user entitlement security management.
- A built-in user dependence mechanism that will force review of deployments before they can be enabled, committed and/or published. The ability to assign tasks is great, but would work better within our organization, if we so choose, we can assign a task and restrict to movement of a deployment until the next in line associate performs their given function.
- Periodic prompts to reset the user password.
- Deploy tags to a number of different environments to allow for a rapid QA process.
- Facilitates the use of A/B testing through a combination of Adobe's Test and Target tool and the Visual tagger.
- Allows us to shift tagging considerations for our mobile application from the development team to the analytics team.
- This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
- I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
- I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
- The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
Ensighten Manage is less useful when a data layer is not specifically created for the tool. We scraped the page for some elements, but we are not getting full value out of the tool as a result.
The main problem we have had is with our analytics system: we use IBM Digital Analytics, and although there is an app in Ensighten for this, it doesn't quite work correctly for us as it doesn't always fire when the data is available on the page. This means the parameters aren't always populated correctly. It has also meant that we have had to break our IBM Digital Analytics implementation into two places, one part is in the code which is in charge of rendering all the correct data that is needed for the tags and the second part is within Ensighten. This means when we have a bug trying to decode is a lot more tricky.
- Improved our page performance
- Allows us to have all our tags managed in one place
- Allows us to give access to changing tags to companies/users that wouldn't normally have access to our code
- Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
- Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
- Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks
- More flexibility in setting up and deploying tags.
- Better management of when tags are fired on a page.
- Better integration with 3rd party tools.
- Staging and deploying changes from multiple teams at different times can use a little improvement.
- Allows flexibility in managing code
- Allows control of mbox tags - expense management
- Allows flexability in analytics code updates and changes
- More product communication
- Doesn't work as well as Adobe DTM with analytics tags
- Hard to implement in large scale operations for advertising tags
- Ensighten Manage allowed us to reduce time to deployment.
- Using their built-in app templates, we reduced human errors and were able to involve less-technical teams in the tag deployment process.
- Tag audits & ad-hoc code reviews/revisions are easy to accomplish. We have thousands of tags across our organization and are able to organize, search, and manage them all with relative ease.
- The user interface of Ensighten can be buggy at times and we've encountered some lags in performance when going through the deployment workflow. These have had no measurable impact on tag delivery, so they are more day to day frustrations than business critical issues.
- Ensighten Manage does a great job of posting release notification and system updates within the UI. This allows direct access to upcoming release notes as well as access to refer back to previous release notes.
- Ensighten Manage support team does a great job of assisting the non-technical users. I am in contact with support on at least a weekly basis and they even jump on a call if I need a little extra assistance.
- Ensighten Manage user conference offers a broad range of hands-on training
- The UI times out after a short amount of time. I understand that this is for security purposes but should be able to be configured by each account
- Not able to delete a condition until all of the deployments assigned to it are removed.
- Not able to publish across spaces/environments
- Ensighten Manage enables us to quickly deploy tags to specific pages.
- Ensighten Manage enables us to deploy the correct code, the first time.
- Ensighten Manage enables us to leverage the data layer to capture customer information and personalise the user experience.
- Ensighten Manage can be complex for non-technical users to get their head around, especially concepts like RegEx for page targeting.
- Ensighten Manage authentication can timeout at the wrong time, and cause the loss of work.
- Ensighten Manage doesn't currently have the ability to define variables for use across deployments like Google Tag Manager.
- The new data layer is very easy to use and very useful.
- Secure websites don't pass IP information, needs to be fixed. HTTPS is becoming the norm.
- Better and more organized training material.
- Quick deployment of tags and pixels
- Ability to quickly determine when and where tags and pixels should fire
- Dedicated and clean workflow
- User training for non-technical marketers
- Easy to manage deployments
- Third party scripts integration is easy
- Sync script management is difficult
- Publish flow is a bit big
- The pre-configured apps are very useful for deploying many tags much easier than without it.
- The Inform feature really helps minimize the involvement of QA.
- The ability to sort/filter tag deployments & conditions is very valuable if you've got a high volume of activity.
- Seeing the history of changes to deployments can help isolate where problems may have occurred.
- Ability to configure entitlements/user types.
- Lack of integration with JIRA or baked-in workflow.
- Extend the session time out.
- Ensighten Manage deploys very fast and won't slow your page.
- Ensighten Manage has a very wide range of precoded apps letting even novice users be successful.
- Ensighten Manage allows full customization so very advanced scripts can be run.
- Using multiple triggers to fire a tag is a challenge.
- Setting the timing/order of how scripts fire can be confusing and hard to predict.
- Speed to deployment. Reduces the deployment time because we no longer have to update the web servers.
- Reduced process time. We have a streamlined process to deploy through Ensighten. This is much more efficient than the traditional deployment approach.
- Less resources needed. We no longer to engage the web deployment team to update our 3rd party tags. This translates to a smaller resource budget.
- Mobile deployment is not yet mature. We aren't (yet) able to fully scope a deployment strategy to combine some Adobe products through Ensighten SDK.
- Deployment approach single page architecture support is not yet mature.
- You can deploy basic tags much faster.
- You can manage and control deployment on your own.
- I don't think Ensigten works well for AJAX web site.
- Deploying rules with Ensighten 1.0 application could be problematic because it deploys all the rules at once and not just individual rule you selected.