ion interactive brings meaning to metrics
August 30, 2017
ion interactive brings meaning to metrics
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ion interactive
Travelers Insurance is using ion interactive to create interactive quizzes for visitors to our website. We are using this in one department right now but it will be on our website that can be accessed by any and all visitors. This implementation will allow us to perform deeper analysis of user behavior.
- Integration of third party tags.
- User friendly interface.
- Built in reporting dashboard.
- Training documents for the tool would be helpful.
- Campaign segmentation within the tool is great for reporting.
- Conversion funnel reports provide a great high-level overview.
In the past we only used a custom coded HTML quiz and had to place tags on each and every question for tracking purposes. Now we are able to have a built-in dashboard and can implement one global tag that will enable us to report on every interaction a visitor has.