Ion Interactive Grabs and Holds attention!
December 28, 2017

Ion Interactive Grabs and Holds attention!

Rachel McIntyre | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ion interactive

We have four graphic designers that use Ion Interactive to design online magazines, newsletters, and landing pages for a variety of clients that we serve. Ion's unique customizable features allow us to use the software different to best serve each clients needs. We love the interactive element that Ion provides, making our client's customer's more engaged with their message.
  • Ion has amazing interactive features that really captivate the readers. Attention span for adults in 2017 is less than 5 seconds so keeping ahold of their attention is extremely important!
  • We like all of the different templates and color palettes that Ion has, it's great being able to start with each client's colors ready to go and not have to rebuild each time
  • We LOVE the chat support. It has been a huge help to us and we highly recumbent engaging with chat support to learn more about ion capabilities.
  • Adding a link in text is very difficult and we feel it could be made so much more simple
  • Understanding the dashboard and analytics can be tricky. It would be helpful to have more tutorials for that end of ion
  • Having a more streamlined way to choose a template or a theme would be helpful - maybe a questionnaire to see what you're looking for and where to start?
  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
I have not used many other products like Ion. I've built landing pages on Wix, Squarespace and WordPress. Ion takes a lot longer to learn than those other website building programs, however ion offers more in the way of interactive elements and weaving coding into the page design whereas the other programs are more restrictive and static.
Very well suited for interesting newsletters and one-off landing pages that you want to stand out. Anything that requires gaining and constantly recapturing audience attention - with each new interactive element you draw your audience back in making them stay with you and be part of your content rather than checking out so quickly. Not suited for a full permanent company website.

ion, by Rock Content (formerly from ScribbleLive) Feature Ratings

Ideation
10
Content collaboration
10
Content hub
8
Forms / Gated content
7
Embedded CTAs
4
Content distribution
3
Content promotion
6
Content automation
5
Audience profiling and targeting
6
Closed-loop tracking and reporting
5
Content performance analytics
5
Campaign optimization dashboard
5