So far, so good! But it's technology, so ya know... waiting for the other shoe.
Overall Satisfaction with ion interactive
Currently, our marketing department is using ion interactive to stand up interactive landing pages to support our lead gen campaigns. This is a great and scalable solution for us to link to different kinds of dynamic content we've produced around each campaign and organize it in a way that makes sense to the consumer.
Pros
- I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
- This WYSIWYG actually works. I've yet to have a translation or code glitch.
- Fast load times are a huge bonus, as well as mobile-optimized display.
Cons
- The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
- The editing tool can sometimes be wonky, zooming instead of opening an edit box.
- Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
- We are relatively new to ion, but so far it has enabled us to take some of the heavy lifting off of design, saving us overhead money.
- This is helping us communicate content to the sales team in one uniform, easy to use place.
- This is encouraging cross collaboration amongst revenue teams.
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