So far, so good! But it's technology, so ya know... waiting for the other shoe.
June 05, 2018

So far, so good! But it's technology, so ya know... waiting for the other shoe.

Aubyn Scolnick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

Currently, our marketing department is using ion interactive to stand up interactive landing pages to support our lead gen campaigns. This is a great and scalable solution for us to link to different kinds of dynamic content we've produced around each campaign and organize it in a way that makes sense to the consumer.

Pros

  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.

Cons

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
  • We are relatively new to ion, but so far it has enabled us to take some of the heavy lifting off of design, saving us overhead money.
  • This is helping us communicate content to the sales team in one uniform, easy to use place.
  • This is encouraging cross collaboration amongst revenue teams.
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
As a former digital marketing manager, figuring out how to put together a landing page quickly and scalably that doesn't interfere with your website or SEO is critical. This solves that issue, allowing for ungating content for only the right audience, and having a reference point for future campaigns.

Ion, by Rock Content Feature Ratings

Content Creation
9.0
Ideation
8
Content collaboration
10
Content Publishing
9.7
Content hub
9
Forms / Gated content
9
Embedded CTAs
10
Content distribution
10
Content promotion
10
Content automation
10
Content Reporting & Analytics
10.0
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
10

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