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Iterable Review: "Ditch the old clouds"
https://www.trustradius.com/marketing-automationIterableUnspecified8.715101
Carrie Knipfer profile photo
October 16, 2018

Iterable Review: "Ditch the old clouds"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Iterable

We are using Iterable for all of our consumer emails. This includes our direct to consumer emails and also users who have purchased a packaged good product in a retail setting. We are a small digital marketing team so we needed a solution that was easy to use for all sides of the business including our B2B lead nurturing and follow-ups.
  • Easy segmentation
  • Flexibility to use templates or code your own emails
  • Easy to use APIs
  • Reporting has some room for improvement but they are working on it
  • Easy to implement behavior-based email triggers
  • Less time coding and developing emails
  • Incorporating our sales data is easy
I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster.
Iterable is great for a small team of email marketers. They have easy to understand documentation and support that can easily be reached. Also, the drop and drag segmentation has made my job easier.

Iterable Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
5
A/B testing
10
Mobile optimization
8
Email deliverability
1
List management
10
Triggered drip sequences
4
Dashboards
4
Standard reports
1
API
7
Role-based workflow & approvals
6
Customizability
1