TrustRadius
Strong potential but needs work
https://www.trustradius.com/marketing-automationIterableUnspecified8.616101
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October 10, 2018

Strong potential but needs work

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Iterable

Our marketing and sales departments use Iterable. It allows us to send customized marketing emails based on user preferences.
  • Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
  • Iterable provides the ability to segment users into dynamic and static lists
  • Iterable has friendly and helpful customer support reps
  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
  • We have seen increased sales revenue after implementing customized, personalized emails
It is useful for situations in which you want to highly customize your email/push communications. You can control what each user sees within an email based on their established preferences.

Iterable Feature Ratings

WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
8
A/B testing
9
Mobile optimization
8
Email deliverability
10
List management
6
Triggered drip sequences
Not Rated
Dashboards
4
Standard reports
4
Custom reports
4
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7