After 10 Years KEAP is still a KEEPER
Updated January 13, 2026

After 10 Years KEAP is still a KEEPER

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Keap Pro

Overall Satisfaction with Keap

We primarily use KEAP for CRM and Email deliver purposes. Both of which are easy to maintain and execute on a daily basis. Manage a few hundred thousands contacts via KEAP effectively. We also appreciate the level of immediate support we receive anytime there are any sorts of issues. KEAP has been a good landing spot for the past several years.

Pros

  • CRM - it’s easy to navigate, locate, and create contact information which leads to easier contact solutions.
  • Support - there are chat agents (AI and Real People) available around the clock to service needs.
  • It doesn’t overcomplicate anything. Whatever can be easy, is easy.

Cons

  • More complex analytics. KEAP does a great job of having some preset reports, but when you are doing some retroactive reports, the data can get murky. However, this is overcome with the more familiarity you have with the system.
  • Ability to generate some AI drive email templates. Right now it’s a little behind on that trend, but I can imagine it’s on their Roadmap.
  • It’s saved us time and allowed up to keep in constant contact with our audience. Once you learn the platform, it’s very easy to simplify other workflows.
  • Customizability — instead of having a specialist charge high prices to create some special forms, reports…a generalist can do so with some simple training and documentation provided by KEAP.
Nobody is perfect, including KEAP, but they get darn close! We are able to train users from all skills levels on vast portions of the product. It enables us to have a more impactful, cross functional team so that there’s very little loss in velocity should a team member be unavailable (out of office).
KEAP is far more simple. It’s made for the small business audience and it’s feature set caters well to that. HubSpot seems to be more intricate and have more bells and whistles than most small businesses need. Good news about KEAP, you don’t have to have what you don’t need as part of your access. You simply use what you need and don’t have unnecessary feature bogging down your views.

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Yes

Did Keap live up to sales and marketing promises?

Yes

Did implementation of Keap go as expected?

Yes

Would you buy Keap again?

Yes

Great for Contact Management and communication. Analytically…it’s not as strong as some other options out there, but still gets the job done. You can always get some solid, decision-making data based upon what KEAP offers, but the more granular you desire to get the more it falls behind some competition. However, you’ll be putting in 90% more work to get maybe get 2% more granularity. The tradeoff isn’t worth it for us, and we like what KEAP has to offer.

Keap Feature Ratings

7.8
Landing pages
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
8.3
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
9
9.0
Calendaring
9
7.5
Standard reports
7
Custom reports
8
8.3
API
8
Role-based workflow & approvals
8
Customizability
9
CRM Project Management ()
Not Rated

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