Item: Khoros Marketing
Rating: 4
Author: Verified User

Use Cases and Deployment Scope

I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.

Pros and Cons

Produces simple proactive content.
Pulls in basic social media metrics.

You can't create polls, retweets, quote tweets, threads, or comments.
You can't get valuable, intelligent insights through Analytics.
You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.

Return on Investment

Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
Negatively impacted KPI reporting, as metrics were inaccurate for six months.
Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.

Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.

Brand Management with Khoros

N/A

Scalability

We're growing at a rate that Khoros cannot hope to catch up to. Their platform is so outdated and basic, that simple tasks have to be left to our devs team to do natively.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Are you happy with Khoros Marketing's feature set?

Did Khoros Marketing live up to sales and marketing promises?

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Other Software Used

Brandwatch, Sprinklr Marketing

Likelihood to Recommend

If you're after a platform that allows you to produce simple, basic proactive content, Khoros Marketing will work fine. It can do most things, aside from the things that make social media interesting (polls, threads, retweets, quote tweets, etc). Analytics is restricted by API limits, and sometimes doesn't pull in the correct numbers; it also lacks intelligent widgets, so you can't find out what keywords, phrases, hashtags, or emojis are most used by your audience. That is all manual.

Khoros Marketing Review.

Modules Used

Overall Satisfaction with Khoros Marketing