Khoros Marketing, The Social Media Manager's Best Friend
July 18, 2023

Khoros Marketing, The Social Media Manager's Best Friend

Benjamin D. Nicholson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

This tool allows me to simplify the posts that I need to make for my accounts, and also manage all of the responses. This tool helps me catch all the vital mentions that my clients want and need.TikTok, Instagram and Twitter are all simplified. Very very very very simple.

Pros

  • Post on Instagram
  • Monitor Instagram
  • Monitor Twitter

Cons

  • TikTok management
  • Update to include threads
  • track IG story mentions
  • Improved moderation
  • Improved real-time posting
  • Improved scheduled posting
Again, I am a fairly new employee to The Social Lights (I've only been here for 11 months) and I am also fairly new to the workforce (I've only just graduated from the University of Minnesota Twin Cities) so it's hard for me to talk too much about the scalability of businesses; however, I feel like this would help.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana.
I would recommend Khoros for all social media managers who are looking to simplify both the posting and moderation process. Like I said before, Khoros makes moderating Instagram, Twitter, and TikTok very simple. It is also useful for posting purposes, especially for scheduling purposes. I do wish they had a way to monitor threads.

Khoros Social Media Management Feature Ratings

3.0
Boolean keyword searches
2
Filtering out noise/spam
3
Sentiment analysis
5
Broad channel coverage
2
4.0
Content planning and scheduling
8
Audience targeting
1
Workflow management
3
2.3
Automated routing and prioritization
3
Customer interaction histories
3
Bulk actions
1
4.0
Lead generation
2
Content marketing
6
Campaigns and promotions
4
5.0
Twitter
8
Facebook
2
LinkedIn
5
Instagram
6
Pinterest
4
4.0
Campaign success analytics
4
Real-time tracking
4
Competitor analysis
4
5.5
Role-based user permissions & privileges
4
Mobile access
7

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