Up your social media campaigns
December 06, 2023

Up your social media campaigns

MRIDUL NIGAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.
  • Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
  • Scheduling campaigns- The calendar that keep track of upcoming campaigns.
  • Security- The tool pays close attention to access management.
  • would like to see more social media applications.
  • user training support
  • We now quickly improve our campaigns based on insights, making every new campaign better than the previous one.
  • Our reach increases by nearly 7 percent with every campaign
Our reach is constantly increasing since we started using the tool. Our team now quickly adapts with the insights that we get from the campaign report.
This tool offers an approval system. therefore, no campaign is passing without being reviewed by the respective campaign manager.
We definitely grow when our reach grows. Khoros is helping us to improve the number of our target audience and our overall team that plans and implement our campaigns.

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

The insights given by khoros are deep and relevant to the team.
Also Khoros has a better user interface then SocialBee.
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.

Khoros Marketing Feature Ratings

Filtering out noise/spam
3
Broad channel coverage
Not Rated
Content planning and scheduling
9
Audience targeting
8
Workflow management
9
Automated routing and prioritization
8
Customer interaction histories
9
Bulk actions
9
Lead generation
8
Content marketing
9
Campaigns and promotions
9
Twitter
9
Facebook
8
LinkedIn
8
Instagram
9
Pinterest
Not Rated
Campaign success analytics
9
Real-time tracking
7
Competitor analysis
7
Role-based user permissions & privileges
8
Mobile access
8