User-friendly software
October 19, 2019

User-friendly software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Our company uses it brand by brand. We use it to schedule all organic social posts for Instagram, Facebook, and Twitter. We then track our performance with the analytics tool to monitor campaign performance. We also make use of the analytic tool to monitor the engagement, reach, and impressions of organic posts.

Pros

  • Easy scheduling.
  • Easy to track analytic tools.
  • Easy to tag sentiment to comments.

Cons

  • Better notifications in the email when it seems like trigger words for a PR crisis.
  • Tracking campaigns
  • Tracking sentiment
  • Scheduling posts
It's a user-friendly and easy calendar layout to see scheduled posts. It is easy to foresee the plans for the length of a campaign in advance. We also use the functionality of the approval process when scheduling posts to eliminate errors and have an extra set of eyes on the copy and imagery used.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

It's helpful when tracking and reporting during a PR crisis when searching for keywords mentioned over a certain time frame. It is helpful to track performance in the analytics tool with the ability to adjust the dates you’d like to look at. We also track the sentiment of comments, but not reviews, since we don’t have them integrated into this platform.

Khoros Social Media Management Feature Ratings

8.8
Boolean keyword searches
9
Filtering out noise/spam
6
Sentiment analysis
10
Broad channel coverage
10
10.0
Content planning and scheduling
10
Workflow management
10
10.0
Customer interaction histories
10
10.0
Content marketing
10
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
Instagram
10
10.0
Campaign success analytics
10
Real-time tracking
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

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