Item: Khoros Marketing
Rating: 5
Author: Luke Pedersen

Use Cases and Deployment Scope

Sutter Health Plus uses Khoros as a social listening and post scheduler tool. Our affiliate department uses the product alongside the Sutter Health system office. We both ensure we are tracking social posting and care issues using the tool.

Pros and Cons

Social media posting management
Social listening tools
management of internal approvals

Social media ads management
following brand mentions around the web outside of social channels
can be a slow interface at times

Return on Investment

Tracking, analyzing and evaluating data is positive
Sufficient tools for internal social posting management
Positive care process when we do have a grievance in our community

Alternatives Considered

Sprout Social, Buffer, Hootsuite and Mention

The legal disclaimer our industry must undergo with third party apps and platforms is strict - Khoros was able to meet the parameters. I have no complaints with the feature it has compared to some other social channels. I would like to see more hashtag research tools, and "best time to schedule" suggestions.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Other Software Used

Mention

Likelihood to Recommend

Khoros is a great tool to keep track and management of social posts, scheduling, approvals and issues management. If you would like to track any paid social efforts, this is not a great program. It also lacks URL shortening tools, viral posting scheduler tools and you do need a lot of internal training to get a team up to speed with the many features and processes this huge program contains.

Social media tool with more under the hood.

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)