Social media tool with more under the hood.
Luke Pedersen | TrustRadius Reviewer
September 17, 2019

Social media tool with more under the hood.

Score 5 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Sutter Health Plus uses Khoros as a social listening and post scheduler tool. Our affiliate department uses the product alongside the Sutter Health system office. We both ensure we are tracking social posting and care issues using the tool.
  • Social media posting management
  • Social listening tools
  • management of internal approvals
  • Social media ads management
  • following brand mentions around the web outside of social channels
  • can be a slow interface at times
The legal disclaimer our industry must undergo with third party apps and platforms is strict - Khoros was able to meet the parameters. I have no complaints with the feature it has compared to some other social channels. I would like to see more hashtag research tools, and "best time to schedule" suggestions.
  • Tracking, analyzing and evaluating data is positive
  • Sufficient tools for internal social posting management
  • Positive care process when we do have a grievance in our community

Do you think Khoros Marketing (Formerly Spredfast + Lithium) delivers good value for the price?

Yes

Are you happy with Khoros Marketing (Formerly Spredfast + Lithium)'s feature set?

Yes

Did Khoros Marketing (Formerly Spredfast + Lithium) live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing (Formerly Spredfast + Lithium) go as expected?

Yes

Would you buy Khoros Marketing (Formerly Spredfast + Lithium) again?

Yes

Khoros is a great tool to keep track and management of social posts, scheduling, approvals and issues management. If you would like to track any paid social efforts, this is not a great program. It also lacks URL shortening tools, viral posting scheduler tools and you do need a lot of internal training to get a team up to speed with the many features and processes this huge program contains.

Khoros Marketing (Formerly Spredfast + Lithium) Feature Ratings

Boolean keyword searches
4
Filtering out noise/spam
4
Sentiment analysis
4
Broad channel coverage
7
Content planning and scheduling
5
Audience targeting
5
Workflow management
5
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
5
Lead generation
5
Content marketing
5
Campaigns and promotions
5
Twitter
5
Facebook
5
LinkedIn
5
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
5
Real-time tracking
5
Competitor analysis
5
Role-based user permissions & privileges
5
Mobile access
5