If you get creative, Khoros Marketing has a lot more to offer.
Updated July 29, 2021

If you get creative, Khoros Marketing has a lot more to offer.

Lucas Diorio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence
  • Care - Marketing - Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use the marketing module for different things, but mostly with analytics. Marketing Dashboards to understand the metrics of each one of our campaigns. Care Dashboards to have a better insight of what are our followers talking about on our social networks, data exports for any special report that we have to create, and custom metrics are very useful because they allow you to get exactly the metric you need.

Pros

  • It allows you to create not only your own marketing or care dashboards but now you can also custom your metrics.
  • You can see the analytics information in the platform but is also available for export, so you can create anything you need at the data studio.

Cons

  • It has room for improvement with publishing. Although here we can publish, for example at LinkedIn, we are not receiving the same features in other networks such as Instagram (we use Later here, also because it has a great preview feature to show how the aesthetic would go on the feed to the client).
  • Useful analysis of the insights we can get from our reports on every social network.
  • While labeling on care we are able to get metrics on our care dashboards, recreating the topics and the sentiment in our user's conversations. Kind of a social listening.
Yes, our use of the platform provides us metrics that we convert into insights in order to take strategic decisions for the good of our client.
We are not giving Khoros Marketing that use, because we have another tool to work deeper on Social Listening.
Since I have been working with Khoros, they never stop growing and adding new features. And although we are using it a lot at the moment, we also know that it has a lot of potential waiting for us to get the most of it.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

No

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

Plans and Care Dashboards, in particular, are two features that we catalog as unique because those two provide us with results that we can only get by using them. In Plans, we can get information from specific groups of content and in Care Dashboards, we get the detail of what our users are speaking about and how is their sentiment with the brand.
If you are looking to have every social network in one platform and also be able to create dashboards for reporting, this is more than appropriate for you. Also, because you can use plans to categorize content and get specific reports about different campaigns and stuff.

Khoros Social Media Management Feature Ratings

6.0
Boolean keyword searches
6
Filtering out noise/spam
6
Sentiment analysis
6
Broad channel coverage
6
7.7
Content planning and scheduling
8
Audience targeting
7
Workflow management
8
8.3
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
9
8.3
Lead generation
8
Content marketing
9
Campaigns and promotions
8
7.6
Twitter
9
Facebook
7
LinkedIn
6
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
YouTube
8
9.0
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
9.0
Role-based user permissions & privileges
9
Mobile access
9

Comments

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