Overall Satisfaction with Later
Later is being used by the marketing department to promote and grow our social media channels. It's important that we keep a close eye on post performance and analytics each month, which Later helps us to do.
- Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
- Great analytics available for Instagram - something that lacks on many other platforms.
- The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
- It's easy to switch between accounts if you are managing multiple brands and platforms.
- Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
- It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
- As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
- Great price and value for the service.
- Ability to schedule and post content on the go, saving community managers time.
- Had to invest in another tool (Hootsuite) for LinkedIn and posting to Twitter without media.
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've had no posting errors or issues with Later's reliability like we have experienced in the past with Sprout.
Do you think Later Social delivers good value for the price?
Yes
Are you happy with Later Social's feature set?
Yes
Did Later Social live up to sales and marketing promises?
Yes
Did implementation of Later Social go as expected?
Yes
Would you buy Later Social again?
Yes