Great Tool for Lead Insights
March 12, 2025

Great Tool for Lead Insights

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use Lead Forensics to gain better visibility into who’s visiting our website and what they’re interested in. It helps us identify potential leads that might not have reached out directly, giving our sales and marketing teams the ability to engage with the right companies at the right time. By understanding which pages visitors interact with, we can tailor our outreach and prioritize follow-ups more effectively. It’s been a valuable tool in making our lead generation process more targeted and informed, helping us connect with businesses that are already showing interest in what we offer.

Pros

  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.

Cons

  • The user interface could be a bit more intuitive, especially for new users who might find it challenging to navigate initially.
  • It would be helpful if Lead Forensics integrated with a wider range of CRMs, as we’ve faced some limitations with certain platforms.
  • While the ability to upload data and match it with visitor company information is useful, it would be even better if we could get more detailed matching, including individual names, to identify exactly who visited and whether they’re in our database.
  • By identifying engaged visitors, Lead Forensics has helped us focus on high-quality leads, resulting in more meaningful outreach and better conversion opportunities.
  • The detailed insights into visitor behavior allow our sales team to tailor their approach, making follow-ups more relevant and increasing engagement.
  • Understanding where our traffic is coming from and how visitors interact with our site has helped us refine our marketing strategies and allocate resources more effectively.
The platform is fairly easy to use, with clear navigation and intuitive features for tracking visitor behavior and identifying leads. However, there’s room for improvement in terms of interface smoothness, especially for new users, and more advanced customization options would make it even better.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

If you’re in a B2B space and want to identify companies visiting your site, Lead Forensics is ideal. It helps us spot potential leads that might not fill out a form but are clearly interested in our services. For targeting a large number of individual consumers rather than businesses, Lead Forensics may not be as effective since it focuses more on identifying companies than individual consumers.

Lead Forensics Feature Ratings

Web Analytics
6.9
Traffic Reporting
9
Behavior Analysis
9
Bounce Rate Measurement
1
Device and Browser Reporting
1
Pageview Tracking
10
Reporting in real-time
9
Referral Source Tracking
9

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