Item: Lead Forensics
Rating: 9
Author: Liz Cox

Overall Satisfaction with Lead Forensics

Use Cases and Deployment Scope

We use Lead Forensics to see who visits our website and to what pages. We can also track leads from our own mailers, plus import data lists to manage leads from tradeshows.

Pros and Cons

Pros

Timely reporting (live) of web visitors and all associated visit data
Lead and data management for existing customers and campaigns
Conversion triggers are great - so useful!
Useful dashboard overview
Superb customer support and quarterly reviews of data

Cons

I would like the chat window to always be minimised, as it gets in the way sometimes and I always have to close it.
I get confused between the 'Lead Manager' and 'Data Manager' terms sometimes – I know which one to use now and I just ignore the other one!

Return on Investment

It has helped me focus activities on companies that are actually interested in our services and solutions
The quarterly meetings helps me by providing techniques that focus my lead activities so that we might see the best results

The only area that confuses me is the Data Manager and Lead Manager - the lead manager one is chargeable, I think? The ability to be able to upload data lists from recent events so that we can then track if any of those companies came to the website is very useful.

Key Insights

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

Likelihood to Recommend

I can be on a call with a customer, and I will get a live notification that the company I am on a call with has visited the website - always useful! I like the flexibility in setting up trigger reports too, as you can request as much or as little as you need. I like the realtime reports as it lets me share the information with our reseller network too, as they have contact details at a local level. It's just a well-rounded system for customer visibility.

Lead Forensics Feature Ratings

Comments

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Real-time web visitor information from Lead Forensics