Very useful marketing tool
December 04, 2025

Very useful marketing tool

Adam Pembrey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

I enjoy using the Lead Forensics platform as it gives us a lot of valuable data about site visits and the effect our marketing efforts are having on our target accounts. The account managers are very helpful and make sure you are getting the best out of the system. We are particularly starting to enjoy success from the watchlists function.

Pros

  • Up to date website visit data
  • Very easy to use
  • Great customer service
  • Aligns sales and marketing in a meaningful way

Cons

  • The contact search feature could have more filters
  • We have built up a very strong prospect list from the acquired contacts feature
  • Our sales enablement campaigns have much more qualified data
  • The cost per lead for Lead Forensics is good
Very user friendly and easy to navigate. The system isn't over-enginereed and has end users in mind. The data is displayed in a very readable format and can be exported into Excel for further filtering.
We use both of these products in unison and they complement each other well. ZoomInfo allows us to proactively target sectors we see a lot of visitirs from via the Lead Forensics portal.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

When targeting a particular sector or company type, Lead Forensics can build target lists very quickly and easily. Trigger reports help keep a steady stream of leads coming to the sales team on a regular basis.

Lead Forensics Feature Ratings

Web Analytics
8.1
Traffic Reporting
9
Lead Conversion Tracking
8
Behavior Analysis
9
Bounce Rate Measurement
5
Device and Browser Reporting
6
Pageview Tracking
9
Event Tracking
8
Reporting in real-time
9
Referral Source Tracking
9
Customizable Dashboards
9

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