Effective on the outside + great user experience on the inside
November 04, 2015
Effective on the outside + great user experience on the inside
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LeadSquared
LeadSquared is being used for marketing automation for a professional content website that sells subscriptions. We have implemented some functionalities and are still exploring others, but what we have done so far has proven effective. We've been using this for 6 months now - mainly email campaigns and landing pages. In addition to marketing automation, we've moved away from Salesforce completely and use this as our main CRM in parallel to our native website system.
- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
- Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
- Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
- Above all - professional and flexible team at LeadSquared that really reacts to our needs!
- LeadSquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.
- No API integration with Salesforce. When moving from Salesforce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.
- Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)
- Lead acquisition.
- Funnel control: ability to narrow the sales funnel up top, so no effort is wasted.
- Faster lead conversion.