LOTs of Audience tools to help Measure with minimal Effort
February 17, 2017
LOTs of Audience tools to help Measure with minimal Effort
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lotame
Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not. Now we can automatically re-target said audience while also being able to research the demographic differences or find distinct areas of interest/background.
- Campaign pixels and tracking are very easy to create and deploy
- Expanding an audience with look-a-like's is very straight forward and affordably priced
- Creating custom audiences to track and expand audiences with other data is very simple
- Unique cookies take a tad longer than others to populate and seem to be a smaller pool
- Helped us increase data revenue via their unbranded exchange.
- Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.