Data Management Platforms (DMP)
Data Management Platforms (DMP) Overview
Top Rated Data Management Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Data Management Platforms (DMP) TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Data Management Products
(1-25 of 54) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Key Features
- Email deliverability reporting (237)86%8.6
- List management (127)85%8.5
- Landing pages (125)84%8.4
Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in…
Key Features
- Tag Management (23)83%8.3
- Collection of first-party data (23)82%8.2
- Audience taxonomy (23)80%8.0
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Key Features
- Collection of first-party data (16)84%8.4
- Collection of third-party data (16)83%8.3
- Audience taxonomy (16)77%7.7
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…
Key Features
- Email deliverability reporting (6)88%8.8
- WYSIWYG email editor (5)78%7.8
- Mobile optimization (5)73%7.3
Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies…
Key Features
- Ad campaign creation (9)83%8.3
- Ad display and retargeting segmentation (9)77%7.7
- Display advertising (9)77%7.7
Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.
Key Features
- Customizable dashboards (8)91%9.1
- Pixel Perfect reports (8)90%9.0
- Report Formatting Templates (8)88%8.8
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Key Features
- Data Analysis Dashboard (8)80%8.0
- Audience taxonomy (8)70%7.0
- Collection of first-party data (8)60%6.0
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing,…
Key Features
- Data Analysis Dashboard (6)95%9.5
- Collection of first-party data (6)87%8.7
- Audience taxonomy (6)85%8.5
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall…
Key Features
- Data Analysis Dashboard (6)78%7.8
- Collection of first-party data (6)74%7.4
- Tag Management (6)72%7.2
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…
Key Features
- Data Transfer (5)88%8.8
- DSP integration (5)82%8.2
- Ad campaign creation (5)80%8.0
Learn More About Data Management Platforms (DMP)
What are Data Management Platforms?
A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.
Data Management Platforms are one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:
- Ad networks and ad exchanges (for automated buying and selling of ad inventory)
- Ad Servers that that can host and serve display advertisements
- Retargeting tools for showing ads to users based on actions recently made on the web
- Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising. This can be on ad exchanges, ad networks, and other available inventory sources.
Demand-side platforms are most often used by advertisers and agencies to enable programmatic buying of display, video, mobile and search ads. These ads are purchased in a real-time auction, through a process known as real-time bidding, which happens automatically in milliseconds.
In practice, DMPs and DSPs are often sold as a single product. Many DSPs, for example, also include a DMP.
Data Management Platforms Features & Capabilities
- Data Collection
- Data Classification
- Ad Network Integration
- DMP Analytics
How DMPs Are Used
The most typical use is to house structured information from a number of different systems and organize it. Data is either at the customer level (if it’s about your customers or prospects) or at the cookie level (if the person is unknown). Information about what customers have bought etc. is combined with demographic data to build segments or "audiences".
The basic idea is that this information about your various audiences is matched up with data provided by data vendors to help you find new prospects which look much like your existing customers. You are essentially buying a set of anonymous cookies that match up with your segments to buy ads against.
DMP Comparison
If you are considering purchasing a DMP, you should consider some of the following aspects of each tool:
- Product Experience Features: Some DMP tools include support for product experience management, allowing businesses to see how users are interacting with their applications. For businesses that value these features, it is important to see which tools offer it.
- Specific Use Cases: Many DMP tools offer support for specific use cases such as marketing. If your DMP tool will be used primarily by a certain department or for a certain use case, consider choosing a DMP tool that specializes in that arena.
- Integrations: Some DMP tools include built in integrations with popular sales and marketing tools, while others require users to build their own integrations. Consider what your businesses capabilities with integration building are and what integrations you need when selecting a DMP tool.
Pricing Information
DMP platform pricing models vary based on the inclusion of different features.
Pricing involves many factors like monthly uniques, impressions, traffic, may include augmented third-party data, services offerings, advanced algorithmic modeling, etc.
As a rule of thumb, a minimum expenditure of $5,000 per month is typical.
Data Management Platforms Best Of Awards
The following Data Management Platforms offer award-winning customer relationships, feature sets, and value for price. Learn more about our Summer Best Of Awards methodology here.

Related Categories
Frequently Asked Questions
What businesses benefit most from data management platforms?
What are the best data management platforms?
Some of the highest rated DMP options are as follows