Data Management Platforms (DMP)

Best Data Management Platforms (DMP) include:

Adobe Audience Manager, Lotame, Nielsen Marketing Cloud, Amobee Marketing Platform, Piano DMP, OnAudience, Iris, Uncat, Accredify and Digilant.

All Products

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Oracle Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Adobe Audience Manager

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Mapp Digital

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…


MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

Clear Analytics

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.


Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing,…

Adform FLOW

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…

Porch Group Media

Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to…

Piano DMP

Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites…


LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate…


Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation,…


Accredify provides verifiable data by enabling organizations with an end-to-end solution to create, issue and verify a digital twin of their physical documents that are tamper-proof and traceable back to the source.


Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).


Designed to deploy predictive modelsOne tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and…

Madison Logic Platform

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and…


Treeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.

Zeta Marketing Platform

The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also…

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AISHU is a big data infrastructure provider.

1plusX GmbH
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1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution…

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BizDataX is a tool specifically designed to mask sensitive user data. It allows IT departments to create databases for non-production purposes, such as testing, product development, marketing, training, and other secondary environments. Thanks to the functions within the tool, users…

SK Planet DMP
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SK Planet DMP(Data Management Platform) is a data platform that integrates data of major services such as OK CASHBAG, Syrup Wallet, and allows navigation of behavioral data of 130 million non-identifiable Advertising IDs(ADID) and Cookie IDs in the cloud environment, while allowing…

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ExposeBox – a full 360° Marketing Automation solution, designed to help show customers the right product at the right time to increase conversions, AOV and ROAS whilst reducing costs and CPA. Users can launch omnichannel campaigns and personalise each step of the customer journey,…

Clearcode 7suite

7suite is a fully customizable data management stack consisting of a data management platform (DMP), tag manager, and content personalization engine. 7suite is designed for Ad Tech & MarTech companies wanting to build a custom data management platform (DMP) to meet specific…

Learn More About Data Management Platforms (DMP)

What are Data Management Platforms?

A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.

Data Management Platforms are one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:

  • Ad networks and ad exchanges (for automated buying and selling of ad inventory)
  • Ad Servers that that can host and serve display advertisements
  • Retargeting tools for showing ads to users based on actions recently made on the web
  • Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising. This can be on ad exchanges, ad networks, and other available inventory sources.

Demand-side platforms are most often used by advertisers and agencies to enable programmatic buying of display, video, mobile and search ads. These ads are purchased in a real-time auction, through a process known as real-time bidding, which happens automatically in milliseconds.

In practice, DMPs and DSPs are often sold as a single product. Many DSPs, for example, also include a DMP.

Data Management Platforms Features & Capabilities

  • Data Collection
  • Data Classification
  • Ad Network Integration
  • DMP Analytics

How DMPs Are Used

The most typical use is to house structured information from a number of different systems and organize it. Data is either at the customer level (if it’s about your customers or prospects) or at the cookie level (if the person is unknown). Information about what customers have bought etc. is combined with demographic data to build segments or "audiences".

The basic idea is that this information about your various audiences is matched up with data provided by data vendors to help you find new prospects which look much like your existing customers. You are essentially buying a set of anonymous cookies that match up with your segments to buy ads against.

DMP Comparison

If you are considering purchasing a DMP, you should consider some of the following aspects of each tool:

  1. Product Experience Features: Some DMP tools include support for product experience management, allowing businesses to see how users are interacting with their applications. For businesses that value these features, it is important to see which tools offer it.
  2. Specific Use Cases: Many DMP tools offer support for specific use cases such as marketing. If your DMP tool will be used primarily by a certain department or for a certain use case, consider choosing a DMP tool that specializes in that arena.
  3. Integrations: Some DMP tools include built in integrations with popular sales and marketing tools, while others require users to build their own integrations. Consider what your businesses capabilities with integration building are and what integrations you need when selecting a DMP tool.

Pricing Information

DMP platform pricing models vary based on the inclusion of different features.

Pricing involves many factors like monthly uniques, impressions, traffic, may include augmented third-party data, services offerings, advanced algorithmic modeling, etc.

As a rule of thumb, a minimum expenditure of $5,000 per month is typical.

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Frequently Asked Questions

What businesses benefit most from data management platforms?

Data management platforms are used by businesses of all sizes, and are most useful for businesses that want to provide sales and marketing teams with a greater level of access to business data.

What are the best data management platforms?

Some of the highest rated DMP options are as follows

  1. Oracle CX Marketing (formerly Oracle Marketing Cloud)
  3. Mapp Digital

Are there free or open source DMP tools?

There are some DMP tools with limited free versions, or time based trials. There are also a few forever free DMP tools, though they tend to have limited feature sets. The vast majority of feature complete DMP tools are proprietary tools.