Best Data Management Platforms (DMP)22Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).Mapp Digital1https://media.trustradius.com/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGOracle BlueKai2https://media.trustradius.com/product-logos/G8/PE/GQHK5161QTTD-180x180.PNGLotame3https://media.trustradius.com/product-logos/Ui/9J/3RP9W2B6JZJN.jpegTerminalOne Marketing Operating System4https://media.trustradius.com/vendor-logos/LJ/Z3/BGFBVDBPTTHS-180x180.JPEGReachforce SmartSuite5https://media.trustradius.com/product-logos/Ux/CY/BJ7O40AV7H8L-180x180.JPEGThe Trade Desk6https://media.trustradius.com/product-logos/Rg/JE/FT4JOGKF21TU.pngSimpli.fi7https://media.trustradius.com/product-logos/Vl/0P/4BKX6N3IHSBN.pngSalesforce DMP (formerly Krux)8https://media.trustradius.com/vendor-logos/tA/jR/XVG2TM0FRR4B-180x180.PNGClicData9https://media.trustradius.com/product-logos/8U/Ol/JD0HBZ08GKQG-180x180.PNGAdobe Audience Manager10https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGSynthio11https://media.trustradius.com/product-logos/r8/uN/QJ2E9DKT5H8E-180x180.JPEGIgnitionOne Digital Marketing Suite12https://media.trustradius.com/vendor-logos/hV/Sb/WK9T5E46MVE8.pngAnalyza13https://media.trustradius.com/vendor-logos/Ie/YS/HZ0JW9QA6ERU-180x180.PNGExelate14https://media.trustradius.com/vendor-logos/yi/Ra/RVMT21ZXCLJH-180x180.JPEGTouchPoint15https://media.trustradius.com/product-logos/xu/l4/VHAFSGRON7FK-180x180.JPEGLeadspace16https://media.trustradius.com/product-logos/Wg/dx/HJXUJ932VWB8-180x180.PNGNielsen Marketing Cloud17https://media.trustradius.com/vendor-logos/yi/Ra/RVMT21ZXCLJH-180x180.JPEGOmni-Gen Integration Edition18https://media.trustradius.com/product-logos/nQ/Nj/0LFTTRTO0T7G-180x180.JPEGAdform19https://media.trustradius.com/product-logos/zc/88/TVLZ4BLGREIM.jpegNeustar Identity Data Management Platform (IDMP, PlatformOne)20https://media.trustradius.com/vendor-logos/Lf/5s/38JTKX4EHALI-180x180.JPEGCore Audience21https://media.trustradius.com/product-logos/mH/zD/H2M21IKPH5ZD.pngAmobee Marketing Platform (formerly Turn)22https://media.trustradius.com/vendor-logos/ny/dk/TL3PF2U8PE3G-180x180.JPEGCloud FastPath23https://media.trustradius.com/product-logos/5T/i7/XKL17LVWI3L0-180x180.JPEGOmni-Gen Data Quality Edition24https://media.trustradius.com/product-logos/nQ/Nj/H60476WQKB09-180x180.JPEGDigilant25https://media.trustradius.com/product-logos/pN/iU/O8840TWTNJ2C.jpeg

Data Management Platforms (DMP)

Best Data Management Platforms (DMP)

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Data Management Platforms (DMP)

What are Data Management Platforms?

A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.

Data Management Platforms Features & Capabilities

  • Data Collection

  • Data Classification

  • Ad Network Integration

  • DMP Analytics

How DMPs Are Used

The most typical use is to house structured information from a number of different systems and organize it. Data is either at the customer level (if it’s about your customers or prospects) or at the cookie level (if the person is unknown). Information about what customers have bought etc. is combined with demographic data to build segments or "audiences".


The basic idea is that this information about your various audiences is matched up with data provided by data vendors to help you find new prospects which look much like your existing customers. You are essentially buying a set of anonymous cookies that match up with your segments to buy ads against.

The Ad Tech Stack

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:


  • Ad networks and ad exchanges (for automated buying and selling of ad inventory)

  • Ad Servers that that can host and serve display advertisements

  • Retargeting tools for showing ads to users based on actions recently made on the web

  • Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising. This can be on ad exchanges, ad networks, and other available inventory sources.

Demand-side platforms are most often used by advertisers and agencies to enable programmatic buying of display, video, mobile and search ads. These ads are purchased in a real-time auction, through a process known as real-time bidding, which happens automatically in milliseconds.


In reality, DMPs and DSPs are often sold as a single product. Many DSPs, for example, also include a DMP.

Pricing Information

DMP platform pricing models vary based on the inclusion of different features.

Pricing involves many factors like monthly uniques, impressions, traffic, may include augmented third-party data, services offerings, advanced algorithmic modeling, etc.


As a rule of thumb, a minimum expenditure of $5,000 per month is typical.

Data Management Products

Listings (1-25 of 47)

13 Ratings

Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; ...

50 Ratings

Emerging technologies are disrupting old paradigms and unleashing new opportunities. Oracle has embedded innovative technologies in every aspect of our cloud, enabling companies to reimagine their businesses, processes, and experiences. And the world’s #1 database is now autonomous, allowing ente...

10 Ratings

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

6 Ratings

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

5 Ratings

Created in 2008, ClicData is a French company with offices in Lille, France and Seattle, Washington, USA. With many years of experience implementing BI solutions for a wide variety of companies worldwide, ClicData is now focusing on delivering its own application to small and medium sized busines...

2 Ratings

Analyza is a business intelligence solution that is provided by PIT Business. The vendor provides support services in Luxembourg, Belgium, France, and other parts of Europe. Analyza allows users to: Build several indicators and dashboardsBuild ad-hoc analysis without IT knowledgeNavigate throu...

6 Ratings

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and th...

1 Ratings

dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your busi...

7 Ratings

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, ...

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and th...

We don't have enough ratings and reviews to provide an overall score.

Adform, from the company of the same name in Copenhagen, Denmark, is billed as a programmatic media platform; a multifarious offering featuring programmatic real-time buying, data management (a DMP / DSP hybrid for advertisers or a SSP for publishers), ad serving and retargeting, tag management, ...

We don't have enough ratings and reviews to provide an overall score.

The Neustar Identity Data Management Platform, or Neustar IDMP (formerly PlatformOne) is a data management platform (DMP), based on the technology of the recognized DMP Aggregate Knowledge, acquired by Neustar in October of 2013. It features real-time website personalization with Neustar PageAdvi...

We don't have enough ratings and reviews to provide an overall score.

Core Audience, formerly Red Aril but rebranded after its acquisiton by media company Hearst Corporation, is a data management platform (DMP).

We don't have enough ratings and reviews to provide an overall score.

Tervela makes high performance software to transfer, integrate, and analyze companies’ digital content, files, and data. Widely used by both small businesses and Fortune 500 companies alike, Tervela’s Data in Motion platform includes the following products: · Cloud FastPath: Cloud-orchestr...

We don't have enough ratings and reviews to provide an overall score.

Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).