Best Data Management Platforms (DMP)22Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).Mapp Digital1https://media.trustradius.com/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGOracle BlueKai2https://media.trustradius.com/product-logos/aR/UP/GQHK5161QTTD.PNGLotame3https://media.trustradius.com/product-logos/Ui/9J/3RP9W2B6JZJN.jpegTerminalOne Marketing Operating System4https://media.trustradius.com/vendor-logos/LJ/Z3/BGFBVDBPTTHS-180x180.JPEGReachforce SmartSuite5https://media.trustradius.com/product-logos/Uz/t3/BJ7O40AV7H8L.JPEGSimpli.fi6https://media.trustradius.com/product-logos/Vl/0P/4BKX6N3IHSBN.pngPowerSchool Registration7https://media.trustradius.com/product-logos/e2/GH/T4ABP2R1NDTI.JPEGSalesforce DMP (formerly Krux)8https://media.trustradius.com/vendor-logos/tA/jR/XVG2TM0FRR4B-180x180.PNGAdobe Audience Manager9https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGThe Trade Desk10https://media.trustradius.com/product-logos/Rg/JE/FT4JOGKF21TU.pngSynthio11https://media.trustradius.com/product-logos/fS/uN/QJ2E9DKT5H8E.JPEGIgnitionOne Digital Marketing Suite12https://media.trustradius.com/vendor-logos/hV/Sb/WK9T5E46MVE8.pngAnalyza13https://media.trustradius.com/vendor-logos/Ie/YS/HZ0JW9QA6ERU-180x180.PNGClicData14https://media.trustradius.com/product-logos/yF/ZP/JD0HBZ08GKQG.PNGExelate15https://media.trustradius.com/vendor-logos/yi/Ra/RVMT21ZXCLJH-180x180.JPEGTouchPoint16https://media.trustradius.com/product-logos/hy/re/VHAFSGRON7FK.JPEGNielsen Marketing Cloud17https://media.trustradius.com/vendor-logos/yi/Ra/RVMT21ZXCLJH-180x180.JPEGGridBuddy18https://media.trustradius.com/vendor-logos/hI/my/HZWSXMDVOI1E-180x180.JPEGOmni-Gen Integration Edition19https://media.trustradius.com/product-logos/Ua/kK/0LFTTRTO0T7G.JPEGAdform20https://media.trustradius.com/product-logos/zc/88/TVLZ4BLGREIM.jpegNeustar PlatformOne21https://media.trustradius.com/vendor-logos/1b/Pw/2ZUPKMQ1MI0B-180x180.PNGCore Audience22https://media.trustradius.com/product-logos/mH/zD/H2M21IKPH5ZD.pngAmobee Marketing Platform (formerly Turn)23https://media.trustradius.com/vendor-logos/ny/dk/TL3PF2U8PE3G-180x180.JPEGCloud FastPath24https://media.trustradius.com/product-logos/5T/i7/XKL17LVWI3L0.JPEGOmni-Gen Data Quality Edition25https://media.trustradius.com/product-logos/Ua/kK/H60476WQKB09.JPEG

Data Management Platforms (DMP)

Best Data Management Platforms (DMP)

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Data Management Platforms (DMP)

What are Data Management Platforms?

A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.

Data Management Platforms Features & Capabilities

  • Data Collection

  • Data Classification

  • Ad Network Integration

  • DMP Analytics

How DMPs Are Used

The most typical use is to house structured information from a number of different systems and organize it. Data is either at the customer level (if it’s about your customers or prospects) or at the cookie level (if the person is unknown). Information about what customers have bought etc. is combined with demographic data to build segments or "audiences".


The basic idea is that this information about your various audiences is matched up with data provided by data vendors to help you find new prospects which look much like your existing customers. You are essentially buying a set of anonymous cookies that match up with your segments to buy ads against.

The Ad Tech Stack

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:


  • Ad networks and ad exchanges (for automated buying and selling of ad inventory)

  • Ad Servers that that can host and serve display advertisements

  • Retargeting tools for showing ads to users based on actions recently made on the web

  • Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising. This can be on ad exchanges, ad networks, and other available inventory sources.

Demand-side platforms are most often used by advertisers and agencies to enable programmatic buying of display, video, mobile and search ads. These ads are purchased in a real-time auction, through a process known as real-time bidding, which happens automatically in milliseconds.


In reality, DMPs and DSPs are often sold as a single product. Many DSPs, for example, also include a DMP.

Pricing Information

DMP platform pricing models vary based on the inclusion of different features.

Pricing involves many factors like monthly uniques, impressions, traffic, may include augmented third-party data, services offerings, advanced algorithmic modeling, etc.


As a rule of thumb, a minimum expenditure of $5,000 per month is typical.

Data Management Products

Listings (1-25 of 49)

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the comb...

49 Ratings

Oracle Data BlueKai, part of the Oracle Marketing Cloud, helps marketers target top revenue-generating audiences by unifying marketing data in one location. The platform is designed so that users can tap into the largest set of pre-integrated third-party marketing data with more than 1 billion cu...

10 Ratings

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

5 Ratings

Simpli.fi is the eponymous flagship product from the company headquartered in Fort Worth, for programmatic media buying. It is a data management and demand-side buying hybrid platform (DMP / DSP).

4 Ratings

Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply unders...

2 Ratings

Analyza is a business intelligence solution that is provided by PIT Business. The vendor provides support services in Luxembourg, Belgium, France, and other parts of Europe. Analyza allows users to: Build several indicators and dashboardsBuild ad-hoc analysis without IT knowledgeNavigate throu...

4 Ratings

ClicData is a business intelligence solution that enables users to view, manipulate, analyze and distribute dashboards. The vendor’s value proposition is that their solution allows users to quickly turn business data into a competitive advantage to increase market share, revenue and profit. Addi...

1 Ratings

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email...

We don't have enough ratings and reviews to provide an overall score.

GridBuddy a native Salesforce App Exchange app that is designed to make it easier to act on data within Salesforce.

We don't have enough ratings and reviews to provide an overall score.

Adform, from the company of the same name in Copenhagen, Denmark, is billed as a programmatic media platform; a multifarious offering featuring programmatic real-time buying, data management (a DMP / DSP hybrid for advertisers or a SSP for publishers), ad serving and retargeting, tag management, ...

We don't have enough ratings and reviews to provide an overall score.

Neustar PlatformOne is a data management platform (DMP), based on the technology of the recognized DMP Aggregate Knowledge, acquired by Neustar in October, 2013.

We don't have enough ratings and reviews to provide an overall score.

Core Audience, formerly Red Aril but rebranded after its acquisiton by media company Hearst Corporation, is a data management platform (DMP).

We don't have enough ratings and reviews to provide an overall score.

Cloud FastPath is a cloud based migration tool which enables both on-premises to cloud and cloud to cloud migrations, backups, and sync. Cloud FastPath is designed to get the user’s digital assets into their cloud file service with speed. According to the vendor, it works seamlessly with Citrix S...