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Lotame - The Genuine Advanced Audience Management Tool
February 23, 2017

Lotame - The Genuine Advanced Audience Management Tool

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lotame

Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
  • Integrated platform to manage audience
  • Online and Offline audience management
  • Top level audience analysis
  • Further enhancements in existing UI
  • Lack of live reporting of audience
  • Fall in number of audiences while integrating with DSP
  • Positive Click through Rates in Digital campaigns
  • Insights of audience which saved campaign money
It is well suited where you have a larger setup of campaigns and huge traffic on your digital properties. This tool definitely makes someone understand audience behaviour and work accordingly on campaigns. It is likely to be the best where business like to know about their audiences thoroughly. This might not be suitable for small business enterprises.

Lotame Feature Ratings

8.3
Collection of first-party data
10
Collection of third-party data
8
Access to Third-party Data Providers
7
6.0
Audience taxonomy
6
Tag Management
6
Data Analysis Dashboard
6
6.0
Data Transfer
6
DSP integration
6
6.0
Campaign Analytics
6
Audience Analytics
6