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MailTrack Review: "One of the only options out there, and it does a decent job"
https://www.trustradius.com/sales-email-trackingMailTrackUnspecified6.55101
Scott Entwistle profile photo
January 08, 2019

MailTrack Review: "One of the only options out there, and it does a decent job"

Score 7 out of 101
Vetted Review
Verified User
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Overall Satisfaction with MailTrack

I use MailTrack to track opens for both candidates and clients. It's an immensely helpful tool that is hard to live without once you have had it. While I don't frequently use it for anything sales related, just being appraised by when someone is reviewing my emails helps me be prepared to answer quickly. That allows my customer service to be that much better and helps me not be surprised out of the blue by important emails.
  • It automatically tracks anything sent from the computer, which is nice.
  • The notifications via Chrome are pretty reliable and when I'm at my desktop, always keep me aware of opens.
  • I think they have the right price. There aren't many tools that do this, and many are included in a much larger monthly service, so an individual tool like this at an affordable yearly price is very welcome.
  • Their biggest issue is mobile implementation. I have it successfully implemented on Android, but still barely use it. In order to use it, you have to specifically go into an extension and click "new tracked reply" for every message you send. It's cumbersome and inconvenient, and I forget to do it the majority of the time.
  • Notifications are limited to desktop, seemingly even when you use Android to track the messages. This really limits the usefulness on the phone which in my mind is a big negative.
  • Randomly I get a message that recipient is untrackable or I get confusing notifications when they're actually group emails. No service is all that great at group email read tracking, but I'm unsure why some recipients are untrackable seemingly at random. It happens to people I have very successfully used this with, and continue to do so, but sometimes it just doesn't work.
  • One of the biggest impacts that Mailtrack has is really on stress - being able to confirm an email has been read or not goes a long way in mitigating emotions in a high stakes process.
  • Another big impact it has is just the ability to take other actions - for example, if a prospect isn't opening your emails, try calling them instead. If they've opened your emails 20 times but never responded, maybe shoot them a text. It's good intelligence to make a better decision.
The biggest alternatives I've tried are whole email systems - Polymail and Newton. Newton was bar none the best email handling application AND the best email tracker, however, unfortunately, they went out of business at the end of summer 2018.

Mailtrack is different because it only does one thing, it tracks email. Without Newton (Polymail is also iOS only, and expensive), Mailtrack is really the only decent solution for email tracking without buying a big system like a CRM. I didn't want to pay $100+/month for user seats, I just wanted to track my own emails for some better intel. That's what Mailtrack does, and that's what Mailtrack is priced to do.
Mailtrack is great for tracking emails if you do not want to pay for larger more complicated tools that do the same thing. If you already love your system but just want to add some convenient read tracking, that's exactly what this is for.

If you have a system that doesn't work well, I would take the time to evaluate alternatives that also include read tracking (Salesforce for example). This also applies if you're trying to use this for large outbound sales emails - there are a lot of applications that have email tracking built in (Outreach.io is a great example) so it may just be worth switching your whole system.