Overall Satisfaction with Marchex
Marchex is an enterprise-level call-tracking platform that provides the information you need from call tracking. The integrations are no-frills, but provide exactly what you need at a good price for enterprise. I have worked with clients in the hospitality industry that have tracked anything from direct-print to dedicated display ad placements, and off-page publications.
- Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
- Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
- Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
- They're more focused on high-end business and providing robust enterprise-level capabilities.
- Overall, having intro-pricing for local businesses with a transparent business model would be good.
- Hard to upsell clients on using Marchex when pricing isn't available on the website.
- Overall, like all call tracking, Marchex allows for determining what, if any, leads are coming through from channels. It hasn't lead to increasing ROI, just tracking it.
- The cost for Marchex is generally more expensive than other call-tracking software in the space. That being said, some of their features maybe a good addition for these businesses. However, the cost isn't as competitive.
- I do not have any complaints with the performance of Marchex, only with their on-rails experience, which tries to drive more people into more features than are necessary.
- CallRail and Twilio Flex
The client selected Marchex, and we were expected to use it. Overall, if you're solely looking for call-tracking, there are other, cheaper partners to work with. If you have an enterprise-level client that may need additional features like call-marketplace, ad placements, etc, that's a good partner to work with. In general, however, with clients looking for call tracking, these options aren't necessary.