Enterprise Level Call-Tracking with Extra Fluff
January 14, 2019

Enterprise Level Call-Tracking with Extra Fluff

Aaron Metzger | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marchex

Marchex is an enterprise-level call-tracking platform that provides the information you need from call tracking. The integrations are no-frills, but provide exactly what you need at a good price for enterprise. I have worked with clients in the hospitality industry that have tracked anything from direct-print to dedicated display ad placements, and off-page publications.
  • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
  • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
  • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
  • They're more focused on high-end business and providing robust enterprise-level capabilities.
  • Overall, having intro-pricing for local businesses with a transparent business model would be good.
  • Hard to upsell clients on using Marchex when pricing isn't available on the website.
  • Overall, like all call tracking, Marchex allows for determining what, if any, leads are coming through from channels. It hasn't lead to increasing ROI, just tracking it.
  • The cost for Marchex is generally more expensive than other call-tracking software in the space. That being said, some of their features maybe a good addition for these businesses. However, the cost isn't as competitive.
  • I do not have any complaints with the performance of Marchex, only with their on-rails experience, which tries to drive more people into more features than are necessary.
The client selected Marchex, and we were expected to use it. Overall, if you're solely looking for call-tracking, there are other, cheaper partners to work with. If you have an enterprise-level client that may need additional features like call-marketplace, ad placements, etc, that's a good partner to work with. In general, however, with clients looking for call tracking, these options aren't necessary.
Marchex is generally going to be good for large businesses or someone that has always used Marchex. There are new competitors in the space that are doing the same, or better work for less money, and they're focused on more transparency and empowering marketers to use their platforms more effectively. I would generally recommend other options for call tracking.