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CallRail offers phone call tracking, recording and analytics.https://dudodiprj2sv7.cloudfront.net/product-logos/Me/mr/AKFDI5BJHC2T.PNGCall Rail is the most effective and best-value call tracking product we've used (and we've used 3)We use CallRail across the website to track enquiries to specific teams within our organisation. CallRail calculates call volume, conversion rate and cost per lead for each team, and tracks ROAS back to specific paid search campaigns.,With a small tweak that CallRail made to our set up, we can now track calls to individual team numbers and track those back to specific ad campaigns, allowing us to see varying CPLs for different ad campaigns/departments, rather than all calls in total. This is vital to our ROAS calculations. It was easy for us to configure and deploy after moving over from an alternative call tracking provider. The software has a clean UI and is straightforward to use so it's easy to onboard colleagues in the sales team and teach them how to pull call reports. CallRail allows us to define a 'qualifying call' by call duration, and to only include qualifying calls towards our conversion stats which allows for greater accuracy by weeding out wrong-number or irrelevant calls which tend to be quite such. Like-for-like to our previous call tracking provider, CallRail is around 75% cheaper! Because of this saving, we've been able to buy more numbers to ensure that at peak visit times, we have enough dynamic numbers to track the channel data from visits much more accurately.,Ideally, it would be great if the volume of tracking numbers in a pool could be increased/decreased automatically dependent on busy/low visitor times to the site, just so you don't have to always be paying for the maximum numbers you would need when the site is busy.,10,CallRail has a huge positive impact on ROI. Before implementing call tracking we were simply not counting good, qualifying phone calls as leads, which means the marketing team's efforts were being under-valued. It's allowed us to see a much clearer ROAS every Adwords campaign, including a 25% improvement in CPL from branded paid search. Within the world of complex travel, many people phone us to book and the lead is closed on the phone. Some of our most expensive-seeming Adwords campaigns now report a much stronger return as we can count qualifying phone calls leads back to Adwords as a conversion - we're not just counting submission of a web form as the only way to get a lead.,,MailChimp, Google Analytics, SEMRushThe Benefits of CallRailCurrently CallRail is being utilized in one of our departments within our whole organization. We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.,Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital! Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client. The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.,Some client facing reporting would be great! We typically don't give clients logins, as all of our clients are within one business UI. Having something that a client can log into would be very helpful! Although the entire purpose of CallRail is the recorded phone calls - it would be nice to have some additional in depth reporting to be able to report back to a client to give us more insights! Pricing tiers could be better for agency type businesses.,9,We have been able to utilize this platform to bring a new product to our clientele. We are able to be profitable on it because we can charge our clients to use this service as well. Tracking back conversions to our advertising campaigns is a huge win for any sort of publisher/agency. Sometimes the invoice can get out of hand if we are utilizing too many numbers and since you have to pay per minute as well, it can get pricey!,,Google Ad Manager, Google Ads (formerly AdWords), Google AnalyticsCallRail a good premium tool that's necessary when you are generating a lot of leads through phone callsWe use Callrail for call tracking for our PPC campaigns. The most I used it was for an industrial cleaning company we had as a client. It was SUPER useful. Our PPC would have been basically useless without Callrail or a similar system. Obviously you need to know which ads and keywords are generating calls but surprisingly the record feature was SUPER useful from an agency perspective. Obviously you could easily generate a bunch of irrelevant calls using AdWords. Being able to listen to the calls and rate them was HUGE. It's very difficult to get feedback from clients sometimes so being able to hear the first calls was great. It affected how we targeted our ads and made followup way easier.,Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail. Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better. Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.,Pricey if you don't get that many calls, especially now that AdWords offers free call tracking. A lot of smaller Ad Campaigns only generate a few calls a week so CallRail is a bit much to justify for those companies. Difficult to switch. If you use their numbers for anything besides your landing pages, you basically have to keep paying CallRail for a while until all potential clients know your new numbers.,8,Higher ROI for PPC lead generation campaigns (particularly not paying for ads that generate low quality calls). Sometimes if the number of leads go down or CallRail is no longer needed, it is difficult to switch and the monthly fees are not justifiable. Easy reporting and transparency for agency clients.,Totally awesome call tracking solution--CallRail is great!We use CallRail to help track inbound calls from multiple traffic sources. We ran into a problem for our SaaS company that when we have inbound phone calls, we have no idea what pages people have looked at, and most of the time the caller information does not get synced into Hubspot because the calls are usually brief. So now, we have setup CallRail to automatically sync the call data into Hubspot, along with helping us gather deeper insights into user behavior before the call is made.,CallRail does dynamic keyword insertion incredibly well, especially if you are looking to use toll-free numbers instead of local numbers. CallRail does session tracking very well. I've always been impressed to find the visitors page viewed session data very useful in better understanding what people are doing before making a phone call.,The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.,10,Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.,MarchexCallRail's software solves your DNS issuesWe currently use CallRail on all of our Adwords campaigns. The platform is easy to use and provides insights into what keywords are most profitable for us. We can also use CallRail to link these conversions into Google Analytics and backtrack them into Adwords to aid in our daily campaign optimizations.,Easy to use interface. Very easy to set up their call tracking on a landing page. Low cost dynamic number swapping. Some of the best customer service I've experienced.,Lag time between connection to phone line that the call tracking line is connecting to. Integration with Adwords/Analytics isn't seamless and there always seems to be missing conversions somewhere along the pathway.,8,CallRail has helped us reduce wasted spend on keywords that were not leading to conversions. We've been able to use CallRail to increase insight into what keywords are driving the most calls to our clients, this transparency is also greatly appreciated by our clients. The cost of CallRail has been more than covered by our increase in conversions and profitability.,CallSource,WordStream, Google Analytics, BIME, Workamajig, CallSource
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CallRail
19 Ratings
Score 8.8 out of 101
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CallRail Reviews

CallRail
19 Ratings
Score 8.8 out of 101
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Georgina Cole profile photo
September 07, 2018

CallRail Review: "Call Rail is the most effective and best-value call tracking product we've used (and we've used 3)"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CallRail across the website to track enquiries to specific teams within our organisation. CallRail calculates call volume, conversion rate and cost per lead for each team, and tracks ROAS back to specific paid search campaigns.
  • With a small tweak that CallRail made to our set up, we can now track calls to individual team numbers and track those back to specific ad campaigns, allowing us to see varying CPLs for different ad campaigns/departments, rather than all calls in total. This is vital to our ROAS calculations.
  • It was easy for us to configure and deploy after moving over from an alternative call tracking provider. The software has a clean UI and is straightforward to use so it's easy to onboard colleagues in the sales team and teach them how to pull call reports.
  • CallRail allows us to define a 'qualifying call' by call duration, and to only include qualifying calls towards our conversion stats which allows for greater accuracy by weeding out wrong-number or irrelevant calls which tend to be quite such.
  • Like-for-like to our previous call tracking provider, CallRail is around 75% cheaper! Because of this saving, we've been able to buy more numbers to ensure that at peak visit times, we have enough dynamic numbers to track the channel data from visits much more accurately.
  • Ideally, it would be great if the volume of tracking numbers in a pool could be increased/decreased automatically dependent on busy/low visitor times to the site, just so you don't have to always be paying for the maximum numbers you would need when the site is busy.
I've already recommended CallRail to another company in the travel sector. I think the pricing of CallRail is so affordable that even quite small companies can justify the outlay to see where their calls originate from - it's all valuable intelligence. It's far less relevant to businesses for whom the majority of enquiry comes in organically, as there will be no data associated with those calls (Google encrypts organic search terms). If your business gets leads via referral sources, social, paid ad campaigns or via social - I'd say this is an essential tracking tool.
Read Georgina Cole's full review
No photo available
November 16, 2018

User Review: "The Benefits of CallRail"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.
  • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
  • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
  • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
  • Some client facing reporting would be great! We typically don't give clients logins, as all of our clients are within one business UI. Having something that a client can log into would be very helpful!
  • Although the entire purpose of CallRail is the recorded phone calls - it would be nice to have some additional in depth reporting to be able to report back to a client to give us more insights!
  • Pricing tiers could be better for agency type businesses.
CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
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McKay Salisbury profile photo
March 03, 2018

"CallRail a good premium tool that's necessary when you are generating a lot of leads through phone calls"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Callrail for call tracking for our PPC campaigns. The most I used it was for an industrial cleaning company we had as a client. It was SUPER useful. Our PPC would have been basically useless without Callrail or a similar system. Obviously you need to know which ads and keywords are generating calls but surprisingly the record feature was SUPER useful from an agency perspective. Obviously you could easily generate a bunch of irrelevant calls using AdWords. Being able to listen to the calls and rate them was HUGE. It's very difficult to get feedback from clients sometimes so being able to hear the first calls was great. It affected how we targeted our ads and made followup way easier.
  • Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail.
  • Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better.
  • Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.
  • Pricey if you don't get that many calls, especially now that AdWords offers free call tracking. A lot of smaller Ad Campaigns only generate a few calls a week so CallRail is a bit much to justify for those companies.
  • Difficult to switch. If you use their numbers for anything besides your landing pages, you basically have to keep paying CallRail for a while until all potential clients know your new numbers.
If you are doing lead generation ad campaigns, you need to be using Callrail. This is especially true with companies where getting them on the phone increases their chance of purchase. I've seen it particularly useful for services companies (lawyers, contruction, plumbers, etc.) It's not useful if you are primarily striving to generate form fills, get people signed up for free trials, or online purchases.
Read McKay Salisbury's full review
Seth Tucker profile photo
August 10, 2017

Review: "Totally awesome call tracking solution--CallRail is great!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CallRail to help track inbound calls from multiple traffic sources. We ran into a problem for our SaaS company that when we have inbound phone calls, we have no idea what pages people have looked at, and most of the time the caller information does not get synced into Hubspot because the calls are usually brief. So now, we have setup CallRail to automatically sync the call data into Hubspot, along with helping us gather deeper insights into user behavior before the call is made.
  • CallRail does dynamic keyword insertion incredibly well, especially if you are looking to use toll-free numbers instead of local numbers.
  • CallRail does session tracking very well. I've always been impressed to find the visitors page viewed session data very useful in better understanding what people are doing before making a phone call.
  • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
Unless you have extremely sophisticated call tracking needs, I think CallRail is built to handle everything you need. It's built from an agency perspective, so the tools are very powerful and the integrations are wonderful. I would even argue that with their API, your development team can handle integrating CallRails system into your own system pretty easily.
Read Seth Tucker's full review
Eric Kammer profile photo
April 11, 2017

Review: "CallRail's software solves your DNS issues"

Score 8 out of 10
Vetted Review
Reseller
Review Source
We currently use CallRail on all of our Adwords campaigns. The platform is easy to use and provides insights into what keywords are most profitable for us. We can also use CallRail to link these conversions into Google Analytics and backtrack them into Adwords to aid in our daily campaign optimizations.
  • Easy to use interface.
  • Very easy to set up their call tracking on a landing page.
  • Low cost dynamic number swapping.
  • Some of the best customer service I've experienced.
  • Lag time between connection to phone line that the call tracking line is connecting to.
  • Integration with Adwords/Analytics isn't seamless and there always seems to be missing conversions somewhere along the pathway.
CallRail is the perfect solution for finding out keyword data. Since Google removed keyword data from analytics a few years ago we've been using callrail to fill that gap. We are able to track our phone calls, which are our primary conversion, back to the keyword level. This has helped us maximize our ROI by being able to drop any unprofitable keywords from our campaigns while placing a greater focus on high performing keywords.
Read Eric Kammer's full review
No photo available
April 18, 2017

Review: "Know who's making the Call with CallRail."

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CallRail to capture keyword search data that leads to conversions in our paid search campaigns as well as some of our SEO campaigns. CallRail allows us to know exactly which pages are driving conversions so we can use that data to improve our campaigns and create more conversions for our member.
  • Keyword search data for various types of campaigns.
  • Landing page data to better determine which landing pages are driving conversions.
  • Easy access to each of your companies if you're using it for agency purposes.
  • There are some campaigns that don't seem to pull all the phone calls into analytics.
  • It can be a little confusing to understand which numbers swap in which order if you're using only one destination number.
  • I wish it was easier to test your swap target without having to clear your cache and cookies or using incognito mode.
CallRail is very handy for understanding how your campaigns are performing as it pertains to driving phone calls and what exactly is driving those phone calls. They provide detailed keyword data and landing page data that allows you to consciously optimize your campaigns for better results. And they have excellent customer service.
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No photo available
March 27, 2017

"Matt's CallRail Review"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use callrail to track calls from our programmatic media buys. It helps us track which sources are generating phone calls. In addition to the on-site conversions we see through the ad networks (Google/Bing/FB, etc.) it gives us visibility into the entire picture of conversions. This is critical because some sources generate more phone calls than others, and without a means to track/attribute where those calls are coming from it's impossible to optimize spend. So, seeing the whole picture of conversions enables us to optimize our media spend and get the most for our money.
  • Easy to use
  • Accurate reporting
  • Detailed reporting
  • Adding additional reporting dimensions
  • Multi-user management
  • Availability of more local numbers
Callrail seems to be a great fit for small to medium businesses, looking to get more visibility into call performance. For enterprise implementations, I'm not sure the functionality of the software would align as well as integrations with enterprise tools and applications may be more challenging. I do not have experience with callrail in enterprise implementations so this is just my assumption based on my understanding of the features
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No photo available
March 15, 2017

Review: "CallRail is a great solution for PPC call tracking needs."

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use callrail to help track marketing campaigns.
  • CallRail was a great tool for tracking conversions on ppc campaigns.
  • The call recording helped to qualify the quality of the leads.
  • We had a few downtime issues but they were addressed promptly.
[It's] great for digital marketing conversion tracking and lead quality analysis. The dynamic insertion was a great feature.
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Richard Kaiser profile photo
July 11, 2016

Review: "High Value B2C Real Estate Marketplace Experience with CallRail"

Score 7 out of 10
Vetted Review
Verified User
Review Source
"Where do inbound phone leads come from?" is a crucial marketing challenge. Callrail is excellent at this.
  • Records every inbound call online, which can listened to directly from an email on your phone.
  • Before you answer the call it tells you where the call came from.
  • It tracks reporting by channel despite driving all the same calls to one phone.
  • CallRail did not have the ability to give us a custom number.
CallRail is well-suited for anyone with calls coming in from more than one marketing channel.
Read Richard Kaiser's full review
No photo available
April 26, 2016

CallRail Review: "Call Rail is an Essential business tool for high call volume"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
  • Platform for managing calls and creating notes for each call.
  • Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
  • Tracking the source of each call: organic vs. paid and which search engine it originated from.
  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
Callrail is ideal for any kind of eComm site. You can track your leads, see where your calls originated from, and maintain a database where you can track all of your interactions and leave notes based on your conversations.
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About CallRail

Used by more than 50,000 companies and marketing agencies in North America, CallRail provides call analytics to data driven marketers so they can improve customer acquisition. CallRail says they deliver intuitive self-service software to businesses that care about phone calls and enable smart marketers to know what makes their phone ring. CallRail tracks phone calls from online and offline marketing campaigns (including PPC keywords), provides insight into which campaigns are working best, and records calls for lead qualification and coaching to increase call conversion rates. A 14-day free trial is available.

CallRail Features

Has featureMeasure phone call conversions from search, digital, and offline marketing campaigns – including PPC keywords.
Has featureAutomatically show the tracking phone number to the right audience. Capture the full visitor journey before and after the call.
Has featureA new call tracking number can be configured in less than a minute. Call flow builder helps create custom call routing.
Has featureCall recording can be used to qualify leads, coach staff, and improve customer service. Easily review and annotate phone calls.
Has featureAdjust marketing to drive more quality calls using automated lead scoring. Instantly analyze call content with visual call transcriptions.

CallRail Screenshots

CallRail Integrations

Google Analytics, Marketo, HubSpot, WordPress, Kissmetrics, Zapier, Google AdWords, Salesforce, API & Webhooks

CallRail Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

CallRail Support Options

 Free VersionPaid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

CallRail Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada
Supported Languages: English