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CallRail

Score9.4 out of 10

80 Reviews and Ratings

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What is CallRail?

CallRail offers phone call tracking, recording and analytics.

Categories & Use Cases

Media

Screenshot of Activity Dashboard
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Screenshot of Call Log
Screenshot of Lead Center
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Reviews

What users are saying about CallRail.
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Our Agency Recommends our Clients Use CallRail for call tracking

Incentivized
Verified User
Director in Information Technology (11-50 employees employees)

Use Cases and Deployment Scope

As a marketing agency we use CallRail with our clients so we can appropriately track lead source for calls coming in to our clients to track the effectiveness of their marketing spend.

Pros

  • Integration with Google Analytics
  • Integration with Google Ads
  • WordPress Plugin

Cons

  • Google Analytics integration is a pain
  • Pricing keeps going up

Return on Investment

  • We are able to attribute a customer who calls in to the campaign or lead source they came from. This allows us to have a much better picture of the value of that lead source.
  • Some of our clients take advantage of the call recording to help train their staff on ways to improve their phone conversations to increase their close rates.

Usability

Alternatives Considered

Convirza

Other Software Used

ClickUp, Google Ads, GoTo Connect

I love CallRail

Incentivized
Verified User
Administrator in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

we use it to track all calls and to listen to call recordings. we love it for marketing purposes and quality control. we use it to see what marketing channel a caller came from

Pros

  • call tracking
  • call recording
  • tracking number generator

Cons

  • customer service
  • expensive

Return on Investment

  • It helps us track which marketing channels are working
  • It helps us track which marketing channels are general money, and qualified case cases

Usability

Alternatives Considered

RingCentral Contact Center

A must-have tool for service-based businesses

BT HaynesView profile
Marketing Manager in Marketing at ClimatePro (11-50 employees employees)

Use Cases and Deployment Scope

When you are a service-based business that depends on a mix of traditional and digital marketing practices, you need a way to track how customers find you. CallRail allows us to discover where and when our customers discover us. Utilizing CallRail's excellent call tracking, we've been able to hone our marketing methods precisely. CallRail allows us to monitor which platforms deliver and modify our marketing methods accordingly. Additionally, by listening to call recordings, we've been able to substantially update our CSR team's knowledge base so that they can answer more questions and convert more leads. CallRail is a must-have tool for us.

Pros

  • Call Monitoring
  • Call Tracking
  • Platform monitoring

Cons

  • That ability to adjust font size
  • On start up, I would like CallRail to open to the call log vs the phone number list

Most Important Features

  • Call tracking
  • Call monitoring

Return on Investment

  • More lead conversion
  • Better customer communication
  • Advanced ad targeting

Other Software Used

HubSpot CRM, simPRO, Google Analytics

CallRail review

Steven LaffView profile
Principal in Corporate at A Far Site Better LLC (11-50 employees employees)

Pros

  • Not hard to set up.
  • Not hard to select numbers.
  • Not bad when working.

Cons

  • [In my experience] their support is terrible, incorrect support answers are not uncommon, and finding someone who cares can be a challenge.

Most Important Features

  • Call tracking abilities.
  • Support (which [in my experience] is poor).
  • Good customer service folks (which [in my experience] is hit and miss).

Return on Investment

  • [I believe] pricing is too high for quality delivered.
  • [I believe] quality of support is too low for those who think they are a market leader.
  • [In my experience,] not reliable enough.

Alternatives Considered

DialogTech

Great tracking & lead center tool

Incentivized
Chris MartinoView profile
Acquisition Manager in Corporate at Point Acquisitions LLC (1-10 employees employees)

Use Cases and Deployment Scope

Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and call from these local numbers definitely assists us with higher response rates. CallRail is also essential in our ability to track the call volume of incoming and outgoing calls.

Pros

  • Local Numbers
  • Call Analytics
  • Ease of Use

Cons

  • Pricing keeps increasing
  • Number of included numbers in the plan
  • Ability to see text conversation history

Most Important Features

  • Tracking & Analytics
  • Call Tracking
  • Remote Lead Center

Return on Investment

  • Higher Productivity
  • Higher Accountability
  • Higher Lead Conversion

Alternatives Considered

CallTrackingMetrics

Other Software Used

Bigin by Zoho CRM, Adobe Acrobat, Cloudways

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