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Score 7.6 out of 100
Top Rated


What is CallRail?

CallRail offers phone call tracking, recording and analytics.
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Lead Center (requires Call Tracking plan)


per month per user

Call Tracking


per month

Conversation Analytics (Call Tracking + Conversation Intelligence)


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

What is CallRail?
CallRail's 5 Minute Demo
What is call tracking?
How can call tracking improve my marketing?
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is CallRail?
CallRail's 5 Minute Demo
What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Integrations

CallRail Competitors

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Support Rating highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Reviews and Ratings




(1-25 of 32)
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July 02, 2022

CallRail review

Steven Laff | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
We are using it for other clients to track our progress, as well as theirs.
  • Not hard to set up.
  • Not hard to select numbers.
  • Not bad when working.
  • [In my experience] their support is terrible, incorrect support answers are not uncommon, and finding someone who cares can be a challenge.
If you use tracking numbers, you are dependent on them being operational. If they are not, you are out of business. If you are in California and you have a problem at 3:01pm Pacific Time, you are so out of luck. Lord help you if it is Friday afternoon and your phone lines are down all weekend. [In my experience] you will get this email response: "Good Evening, thanks for reaching out! Our Support Team is available Monday through Friday from 9:00am - 6:00pm EST. We'll respond to request as soon as possible. To add additional comments or information, just reply to this email. We'll be in touch soon. Thanks, The CallRail Support Team"
Chris Martino | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and call from these local numbers definitely assists us with higher response rates. CallRail is also essential in our ability to track the call volume of incoming and outgoing calls.
  • Local Numbers
  • Call Analytics
  • Ease of Use
  • Pricing keeps increasing
  • Number of included numbers in the plan
  • Ability to see text conversation history
We utilize CallRail for lead and client outreach. It is great to be able to use different local numbers in various markets. CallRail is a great tool when tracking and analyzing the productivity of our staff. CallRail also assists us with our marketing efforts by associating our inbound calls with different marketing campaigns.
Jack Carlson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
[In my experience,] Their free trial is very scammy and they are refusing to refund $400+ charges on my UNUSED account. Very bad business practice. I strongly recommend looking for more ethical competitors.
  • Product seems ok
  • Business Ethics
  • Customer Service
  • Stop Scamming Customers
  • Sales Team Should Be Honest
Only use if you have credit cards with really good fraud protection!!
Score 9 out of 10
Vetted Review
Verified User
CallRail does what it promises. It is being used by one of our vendors to track marketing and sales calls being made by their marketing and sales team. It is a very efficient tool for whoever wants to track and monitor the calls being made by their team members. The best feature is call transcripts, which are very helpful when it comes to analyzing the calls.
  • Call tracking
  • Easy monitoring
  • Good reporting
  • Integration with third-party softwares
  • Ease of use
CallRail is a very good and efficient software to track all the calls; it also has some level of automation to set up calls and tracks them easily via the reports section. The best thing is the call transcript feature where one gets the whole call transcript at the end of the call, which helps in analyzing further.
Lunam Aeve | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls without any interruption and complications. Its customer service makes it stand above all other such software. The most important thing is that we can review the call transcripts and we can keep a record of everything discussed. Its integration with Zappier is not good and reports should be more elaborative.

  • We highly adore its feature of call transcripts.
  • We can transfer the call without any complications.
  • It is a super smooth and simple tool for call tracking.
  • Its reports need to be more elaborative.
  • Its integration feature is a little weak.
  • Price is not so satisfying.
It is an exceptional tool for everyone who wants to track leads. it is good to keep a record of the calls and one can track down the success of media campaigns using it . and I would recommend it to those who want to keep a check on which source is most important for them and is bringing them maximum phone calls.
Score 9 out of 10
Vetted Review
Verified User
CallRail is our call tracking software solution for our PPC department, we work with 500+ clients and manage their phone leads for them. This tool allows us to set up, optimize and monitor our client's PPC phone leads in a very efficient and intelligent way which is translated into one more added value for our clients.
  • Call Transcripts
  • Source data
  • Integrability
  • Pricing
  • Customer Service
  • Search term reports
  • Spam Call detection
UI is pretty good, having tons of clients in our PPC agency requires a lot of organization and time efficiency. CallRail makes it very efficient and productive with most of the features, account levels, and UI friendliness. So far so good with the overall service. Our clients are happy with their call leads reports.
Score 10 out of 10
Vetted Review
Verified User
I primarily used CallRail for my lead generation clients in order to get better call reporting from SEO and PPC efforts! I was able to prove the value of calls and scale the PPC accounts nicely by implementing CallRail and would absolutely recommend it to anyone, especially for paid search!
  • Track PPC calls down to kw level.
  • Transcribing the calls.
  • Caller information.
  • Support was not always the most helpful.
  • No other complaints.
Appropriate across the board! Amazing tool
Score 8 out of 10
Vetted Review
Verified User
We used CallRail to record incoming calls to monitor call quality of the person answering the call, as well as to have recordings in case we needed to access information about the call at a later date for whatever reason. It is only used by sales and marketing. We would use it to provide us with analytics as well, which related to sales KPIS.
  • The automated tagging system works well when it works.
  • The call analytics are presented in a easy to understand way.
  • The call recording playbacks are convenient and simple to use.
  • Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
  • It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
  • Setting up the phone numbers can be difficult for some people.
It wouldn't really be suited for a call center type application, but it could be more for smaller sales teams, where they receive inbound sales calls. I think it's one of those programs where you will get some value out of it by just doing the basics, but you'd obviously get more value out of it the more effort you put into monitoring it.
Score 7 out of 10
Vetted Review
Verified User
CallRail primarily used by the sales team to track metrics for inbound calls for Google ads
  • Tracks the type of calls
  • Records the call
  • Shows graphical results
  • Tech support
  • The onboarding process is a bit clumsy
  • More detailed graphs of call flow
In these days of so many spam calls, I think having something like CallRail is very important because it can help you weed through those type of calls and not waste time
Melody Grant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use CallRail for our main business line as well as to help track certain marketing efforts. It allows us to keep track of how people found us, it records the call and it integrates with our Keap CRM so we have an easily referenced record. We can also go back and check how staff are doing with what they should be saying to prospects and clients and can retrain if needed.
  • Integrates with client management software making less work and keeping organized
  • Calls are recorded for training and reference.
  • Tracking which campaigns people are coming from as we use the multiple phone lines.
  • I haven’t been using it beyond some pre-defined uses so I need to dive in more to figure out anything else.
[CallRail] is well suited to sales teams so you can verify how well they are doing.
It is fabulous for tracking multiple marketing campaigns.
For small one (wo)man businesses it may be overkill to try and manage one more piece of software.
Mary Tihoni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We currently use CallRail to track the number of calls our clients received at their locations. CallRail is a wonderful tool to use that provides hard trackable data to show an exact number of calls, duration of call and what type of customer service an employee provided during the call. Set up and implementation is super easy and it is a great way to make sure your employees are providing the correct type of customer service to your callers.
  • Clear track able amounts of callers
  • Clear insight to the customer service provided during a call
  • Another way to gain reviews
  • We haven’t found a need for improvement yet.
We recommend CallRail to all of our clients who would like to be able to track the number of calls received. We have clients who use it solely for training and performance reviews by using the call record feature to gain insights to the type of customer service a customer received during their call.
Score 8 out of 10
Vetted Review
Verified User
Our digital marketing department uses CallRail for call tracking across digital campaigns. It helps us understand what tactics are driving results for our clients and is an important tool for strategizing budget allocations for clients in planning sessions. We've been able to produce better ROI for clients with this information which has led to stronger relationships and better value for clients.
  • Call Tracking
  • Campaign Performance Tracking
  • Integration with Analytics Systems
  • Integration with Smaller Platforms
We've found the software to be extremely useful for paid search advertising where we might be running multiple campaigns and ad groups with different keywords. It also works well for understanding different tactics we employ for clients. The information can be pulled easily and our clients find it useful to know exactly which calls lead to sales and how to improve the sales process.
The support for the platform is good. You can find a lot of information in their documentation and can usually find solutions to more unique problems with a simple Google search. We have not run into any issue that we haven't been able to solve for ourselves or our clients.
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.
  • The customer service is excellent.
  • They have lots of resources to help get started.
  • The technology is reliable (only two short outages in two years).
  • The app is convenient.
  • I wish the form tracking was still included in the base product.
  • I wish they checked in a little more often to see how things are going.
  • I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
If you're in a situation where the cost per lead and lifetime value of a customer is worth the $30/m, it's 100% worth it. It's not perfect for really small businesses, but anything where someone is spending thousands a month on lead gen it's worth its weight in gold. Law firms, medical practices, home services are all great fits.
I wish they'd proactively reach out more but they've been there when I needed them.
Score 9 out of 10
Vetted Review
Verified User
We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.
  • Call tracking.
  • Keyword tracking.
  • Ease of use - The learning curve is really short for new staff.
  • Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
  • Some of the UX design (the navigation bar) could be better but this is a minor point.
  • Sometimes the feature of exporting .csv file is not working well.
For any companies that want to track leads and success of their paid media campaigns. This is also a great tool for sales training since managers and directors can listen to the calls and provides input/suggestions to the sales team. It also works really well if you want to do presentations using Google Data Studio since CallRail provides a Data Studio connector and you don't need to purchase a third party one like SuperMetrics.
We haven't really called support for CallRail - and this is a good thing since it shows we haven't had any major issues.
Frank Emerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
CallRail has been a remarkably useful tool for our marketing department. It has made call tracking smooth and easy. Our previous call tracking software wasn't as intuitive as CallRail. After switching to CallRail, we have been impressed by its ease of use, the easy integration with Google Analytics, and the ease of setting up the dynamic tracking numbers.
  • CallRail makes it incredibly easy to set up dynamic tracking number insertion.
  • The reports generated are usually very helpful and insightful.
  • CallRail is super affordable.
  • It integrates very well with Google Analytics and our CRM.
  • It's a little confusing for first time users. Luckily, the learning curve is not too steep.
  • It's easy to get overwhelmed quickly when customizing the software.
CallRail does dynamic call insertion really well. It makes it easy to track calls from different sources to help give valuable insights about our marketing campaigns.
The few times we've had reasons to contact support, they've been very responsive and helpful.
Score 9 out of 10
Vetted Review
Verified User
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
  • Call tracking data
  • Price
  • Accuracy
  • SMS Support - I'd love to see text messaging features added
  • Integrations - Would like to see more 3rd party integrations with CRMs
  • Number availability in more populous areas
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization.
September 10, 2020

The Benefits of CallRail

Score 8 out of 10
Vetted Review
Verified User
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.
  • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
  • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
  • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
  • Some client facing reporting would be great! We typically don't give clients logins, as all of our clients are within one business UI. Having something that a client can log into would be very helpful!
  • Although the entire purpose of CallRail is the recorded phone calls - it would be nice to have some additional in depth reporting to be able to report back to a client to give us more insights!
  • Pricing tiers could be better for agency type businesses.
CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
Score 10 out of 10
Vetted Review
Verified User
We help dozens of clients to implement and track performance of marketing campaigns across multiple traditional and digital channels. With dozens of ads and organic content available for Leads to find our clients, it is so important for us to be able to track where incoming phone calls are coming from so that we know where to spend more marketing dollars, and where to spend less. CallRail has been the #1 call tracking software that we've used and has become our software of choice at our agency!
  • Lead Attribution
  • Dynamic Number Pools
  • Outbound calling features
  • Would love to see an auto-dialer added to the software!
CallRail is a very user-friendly platform and allows us to track all of our leads' phone calls with ease. The best part is the reporting that is available based on the data collected with every call. Whether it is based on UTM parameters or number dialed, CallRail allows us to track what calls are coming from paid efforts and what calls are coming from organic efforts.
We've never had a bad interaction with CallRail support and their online resources/instructions are very easy to follow!
Score 9 out of 10
Vetted Review
Verified User
We use it to track leads that are incoming from multiple sources. It is really good at doing that. You can find the source of a lead really easily and use that information to fine tune what works for you and what doesn't. So its really good at absorbing a large amount of information and getting useful analysis out of it. We also use this for monitoring and quality control. Being able to record and review conversation our people have with clients is of course an invaluable asset in maintaining quality and improving our conversation structure in the future.
  • It was super simple to set up. We had it up and running in a matter of a few days.
  • It was also really easy to use. Normally with new software, there is always that transition period where you are googling to figure things out. That was really painless in this case.
  • It also integrates well with Zapier. We use that a lot and it was a nice add on.
  • It is really cost-effective. Both the mid and top tier plans are pretty reasonably priced.
  • The speech to text is kinda wonky. It was pretty hit and miss for us.
If you have a mid to large-sized team working on your sales, then I think this will definitely get you your money's worth. Even for smaller sales campaigns, I think you can make a case for using it. They offer a free trial (even though its a bit limited in scope) and I think that is worth checking out.
I have only had to contact them twice and both times their agents did a good job. There wasn't significant wait time and they were able to resolve my queries pretty quickly.
Amber Callan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
At our marketing agency, we use CallRail to track our marketing efforts for our clients. When visitors come to my clients' websites and call them, or when they call from AdWords or print campaigns, we need to know where our marketing dollars are going to be best spent and what's generating the best leads.

CallRail allows us to create different tracking numbers for different efforts so my agency can prove our ROI to clients and our clients know where their calls are coming from. This helps us optimize our campaigns better!
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
  • Integrations - While most of our clients use HubSpot, CallRail doesn't integrate with every CRM our clients have in place so instead of having our metrics all in one place, we need to combine sources for an overall picture.
  • SMS - We live in a world that's moving towards text messaging in the marketing world, but we haven't yet found an affordable SMS tracking software yet. I'm hoping CallRail may eventually jump into this market so we can get all our phone metrics in one place!
  • Speech to Text - Their transcribing of calls could improve! Accents can sometimes throw off the program.
  • CallRail is well suited for small and medium sized businesses looking to track their marketing efforts by way of tracking their calls.
  • If you're looking to track calls from your website from all sources, CallRail is right for you.
  • If you're looking to just track AdWords campaigns, CallRail is right for you.
  • If you're looking to track a print campaign, CallRail can do that too.

I'm personally not quite sure how it would perform for large or enterprise companies, as I personally haven't come across this use case in my own work.
CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions.
I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use CallRail to track calls, campaigns, and revenue from our pay per click campaigns. It is very useful to see if a certain ad or keyword is producing calls and results. Along with this functionality, they offer call recording which we use to track calls over time, for reporting and a whole host of other useful features.
  • Pretty easy to set up
  • Customer service is helpful and easy to reach
  • Reporting is easy to use and set up
  • It would be great if it could somehow track call to revenue directly from their dashboard. We have to export call and cross reference them to our analytics and CRM to see which call resulted in sales which is time consuming.
  • Pricing could be a little lower but overall its competitive.
I recommend CallRail all the time. I think it's best suited for companies running multiple ad campaigns that are not producing direct sales online and they are trying to track which campaigns are producing the most calls and sales. I would say that it is not well suited for pages with a single traffic source and that are not using paid ads or external ads to track calls.
J.P. VanderLinden | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have implemented CallRail as a call tracking solution for clients of our marketing agency numerous times. Typically we recommend CallRail as a way to get realistic call metrics to measure against a campaign running on paid search (Google, Bing) or paid social (Facebook). We'll incorporate CallRail data into our aggregate reporting as a way for clients to see the total impact of what their campaigns are producing.
  • CallRail has fantastic integration with Google Ads. They can support click-to-call extensions, as well as on-site number swapping for when users visit a website and then make a call.
  • The call routing capabilities on CallRail are really strong. Whether it's round-robin distribution, time-of-day routing, or a system based on which source drove the call, it's a good way to make sure calls get where they need to go.
  • CallRail's integration with paid social is pretty weak. While data can be ported directly into Google Ads or Google Analytics, tracing calls from Facebook, Instagram, LinkedIn or other ad sources is much more difficult. The native plug-in functionality just isn't there yet.
  • While there is the ability to pick an area code when choosing phone numbers, that's as granular as it gets. And in many parts of the country, for local businesses, the right central office code (the second three digits) can be just as important as the first.
  • The "whisper message" often sounds garbled, meaning those answering a call can't tell if the message said it's coming from Google Search, Google Organic, Google Maps, etc.
CallRail is a great solution if you're trying to drive a number of calls from different sources and want to track them. Direct mail, radio, television can all feed different tracked numbers, and online sources can feed dynamic numbers. This is great if you're a local business, as many work entirely off of phone calls, or if you're a national company who needs to field phone calls (less common, but can be very high volume). However, if less than 20% of leads/customers use the phone, or if the phone is primarily for customer service issues, I usually don't recommend my clients use a call tracking solution.
Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
CallRail is a lightweight call-tracking platform that allows small-medium sized businesses to jump into call tracking. Generally most call-tracking platforms are built and cater to enterprise-level clients, but CallRail has all the same features, but a fraction of the cost. Since a high-pricetag generally keeps most companies from starting call-tracking, CallRail is a great place to start, giving your clients more access to data than ever before.
  • Number Pools that track all incoming traffic, keywords, and source/medium is a huge opportunity for businesses to attribute marketing channels with leads.
  • Super-simple self-explanatory platform that makes setup a breeze.
  • Mutl-account functionality for agencies to keep their client accounts separate and be able to check in on performance quickly.
  • Building customized reporting and integrating with reporting companies, like Google Data Studio or DashThis, isn't really an option.
  • Flagging conversions inside the platform isn't really an option, and it could be a good way to manage pushing clients into a CRM.
  • CRM capabilities don't appear to be clear-cut.
If you have a small to medium sized client that needs call tracking, CallRail is definitely the place to start. Their team members are eager to help in getting accounts set up, and they're happy to help with the in-depth integrations. Their overall price-tag is great for small businesses, and it will help companies to find value in call tracking.
Georgina Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use CallRail across the website to track enquiries to specific teams within our organisation. CallRail calculates call volume, conversion rate and cost per lead for each team, and tracks ROAS back to specific paid search campaigns.
  • With a small tweak that CallRail made to our set up, we can now track calls to individual team numbers and track those back to specific ad campaigns, allowing us to see varying CPLs for different ad campaigns/departments, rather than all calls in total. This is vital to our ROAS calculations.
  • It was easy for us to configure and deploy after moving over from an alternative call tracking provider. The software has a clean UI and is straightforward to use so it's easy to onboard colleagues in the sales team and teach them how to pull call reports.
  • CallRail allows us to define a 'qualifying call' by call duration, and to only include qualifying calls towards our conversion stats which allows for greater accuracy by weeding out wrong-number or irrelevant calls which tend to be quite such.
  • Like-for-like to our previous call tracking provider, CallRail is around 75% cheaper! Because of this saving, we've been able to buy more numbers to ensure that at peak visit times, we have enough dynamic numbers to track the channel data from visits much more accurately.
  • Ideally, it would be great if the volume of tracking numbers in a pool could be increased/decreased automatically dependent on busy/low visitor times to the site, just so you don't have to always be paying for the maximum numbers you would need when the site is busy.
I've already recommended CallRail to another company in the travel sector. I think the pricing of CallRail is so affordable that even quite small companies can justify the outlay to see where their calls originate from - it's all valuable intelligence. It's far less relevant to businesses for whom the majority of enquiry comes in organically, as there will be no data associated with those calls (Google encrypts organic search terms). If your business gets leads via referral sources, social, paid ad campaigns or via social - I'd say this is an essential tracking tool.
McKay Salisbury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Callrail for call tracking for our PPC campaigns. The most I used it was for an industrial cleaning company we had as a client. It was SUPER useful. Our PPC would have been basically useless without Callrail or a similar system. Obviously you need to know which ads and keywords are generating calls but surprisingly the record feature was SUPER useful from an agency perspective. Obviously you could easily generate a bunch of irrelevant calls using AdWords. Being able to listen to the calls and rate them was HUGE. It's very difficult to get feedback from clients sometimes so being able to hear the first calls was great. It affected how we targeted our ads and made followup way easier.
  • Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail.
  • Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better.
  • Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.
  • Pricey if you don't get that many calls, especially now that AdWords offers free call tracking. A lot of smaller Ad Campaigns only generate a few calls a week so CallRail is a bit much to justify for those companies.
  • Difficult to switch. If you use their numbers for anything besides your landing pages, you basically have to keep paying CallRail for a while until all potential clients know your new numbers.
If you are doing lead generation ad campaigns, you need to be using Callrail. This is especially true with companies where getting them on the phone increases their chance of purchase. I've seen it particularly useful for services companies (lawyers, contruction, plumbers, etc.) It's not useful if you are primarily striving to generate form fills, get people signed up for free trials, or online purchases.
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