Marchex Call Tracking Platform
June 24, 2019

Marchex Call Tracking Platform

John Kobel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marchex

Marchex was used to track phone calls from our Paid Search in Google, Bing, and Facebook. Code was set up on client websites to track the source of phone call leads to better optimize the clients' budgets to maximize ROI on their paid search efforts.
  • Ease of set up
  • Always available by phone
  • Ease of reporting
  • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
  • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
  • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
  • As an agency there was no ROI for us. As for our clients, we were able to double and triple ROI for client's overall business objectives
  • The ability to track phone call leads back to a specific ad group or keyword in Google Ads or Microsoft Ads helped us quickly find wasted ad spend and star keywords that consistently generated conversions.
  • The only issue we had with conversion tracking is Marchex's difficulty in pulling conversion data into Google Analytics
Marchex was much better than Car Wars in reporting and tracking and implementation. The costs were about the same.

Call Rail has the specific advantage over Marchex with its ability to easily integrate data with Google Analytics.
Set up is easy and adding to your account can be accomplished via a simple email request or phone call.

Using Marchex

10 - All Aspects - marketing, client management and client account management
5 - our paid search team implemented Marchex, set up accounts and added the tracking code to client websites
moved on to a new call tracking platform