Natalia's Review
May 09, 2014
Natalia's Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marin Software
Marin software was being used to effectively manage pay per click accounts for several clients. It was only being used by the SEM department. It addressed the problem of achieving desired metrics in a manageable way.
Pros
- One platform to manage Google, Yahoo, MSN, Facebook pay per click accounts
- Ability to automate PPC optimization
- Advanced reporting and access for clients dashboards
Cons
- Easier optimization concepts
- Ability to connect to second tier search engines
- Ability to easily find link between SEO and SEM efforts
- Decreased cost per lead
- Ability to identify conversion opportunities
- Employee effiency
Using Marin Software
15 - Marketing, Advertising
5 - Understanding of the way pay per click works, search engine specifics, and marin's optimization logic.
- cost per lead/sale optimization
- identifying opportunities for expansion
- increasing number of leads/sales
- ability to track facebook leads/costs
- seo metrics being presented in an easy to understand fashion
- link between seo and ppc
- transparency with clients
Evaluating Marin Software and Competitors
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
No, the Marin team was very knowledgeable and helpful.
Marin Software Implementation
- Vendor implemented
Change management was minimal
- training of users
- understanding of work flow, processes
Marin Software Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Marin representatives held weekly calls with our team to solve any outstanding issues. We could also hold calls with optimization experts that walked us through set up.
Using Marin Software
| Pros | Cons |
|---|---|
Like to use Relatively simple Well integrated Consistent Convenient Feel confident using | Requires technical support Lots to learn |
- Reporting
- Optimization folders and logic
- link between seo and ppc
Comments
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