Natalia's Review
May 09, 2014

Natalia's Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

Marin software was being used to effectively manage pay per click accounts for several clients. It was only being used by the SEM department. It addressed the problem of achieving desired metrics in a manageable way.
  • One platform to manage Google, Yahoo, MSN, Facebook pay per click accounts
  • Ability to automate PPC optimization
  • Advanced reporting and access for clients dashboards
  • Easier optimization concepts
  • Ability to connect to second tier search engines
  • Ability to easily find link between SEO and SEM efforts
  • Decreased cost per lead
  • Ability to identify conversion opportunities
  • Employee effiency
I no longer work in the field of PPC, I have switched to digital display advertising.
Well suited for accounts for large budgets and strict cost per lead metrics. Also helpful for accounts that require different locations, time zones, currencies. Not appropriate for smaller size accounts that are solely focused on branding.

Using Marin Software

15 - Marketing, Advertising
5 - Understanding of the way pay per click works, search engine specifics, and marin's optimization logic.
  • cost per lead/sale optimization
  • identifying opportunities for expansion
  • increasing number of leads/sales
  • ability to track facebook leads/costs
  • seo metrics being presented in an easy to understand fashion
  • link between seo and ppc
  • transparency with clients

Evaluating Marin Software and Competitors

  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
No, the Marin team was very knowledgeable and helpful.

Marin Software Implementation

Stream lined process, easy to follow along
Change management was minimal
  • training of users
  • understanding of work flow, processes

Marin Software Support

Statisticians that will go above and beyond to explain the way marin works. Great support
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Marin representatives held weekly calls with our team to solve any outstanding issues. We could also hold calls with optimization experts that walked us through set up.

Using Marin Software

Great interface, intuitive processed, helpful support
Like to use
Relatively simple
Well integrated
Feel confident using
Requires technical support
Lots to learn
  • Reporting
  • Optimization folders and logic
  • link between seo and ppc