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Marin Software

Marin Software

Overview

What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing…

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Learn from top reviewers

Marin Software is expensive and intuitive

Rating: 10 out of 10
August 12, 2021
IncentivizedVetted ReviewVerified User
I use Marin Software to manage and automate bidding for search marketing keywords and queries on Google and Bing. This is generally how I’ve always used it in the past and in ...
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Verified user
Manager
Marin Software6 years of experience

Marin Software Optimized Review

Rating: 8 out of 10
October 4, 2016
IncentivizedVetted ReviewVerified User
Marin was used for one of our larger financial services clients. It was mainly used by our pay per click (PPC) department, which at the time, was just me. Being a smaller agen...
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Vincent Misiewicz
Analyst - Marketing
Sr. Search Engine Marketing Analyst
Traffic Digital Agency
Marin Software2 years of experience

Marin is easy to navigate for reporting on larger clients!

Rating: 9 out of 10
March 29, 2016
IncentivizedVetted ReviewVerified User
It is used by our performance media department but only certain clients/teams are using Marin. I think it helps us report and stay organized for the larger clients that are sp...
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Nikita Patel
Manager - Marketing
Media Manager
Performics
Marin Software1 year of experience

Probably best if you're managing high volume accounts

Rating: 3 out of 10
January 28, 2016
Vetted ReviewVerified User
We use Marin Software as a bid management tool across most clients' paid search accounts. The whole team uses it.
Continue reading
Lol Lowe
Team Lead - Marketing
Paid Search Lead
toinfinity
Marin Software1 year of experience

Newbie Review

Rating: 8 out of 10
November 2, 2015
IncentivizedVetted ReviewVerified User
Marin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to...
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Danielle White
Employee - Other
Media Buyer/Planner
SERINO/COYNE
Marin Software1 year of experience
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Pricing

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Marin Software

Marin Software

N/A
Unavailable

What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Google Ads

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Product Details

What is Marin Software?

Marin Software Competitors

Marin Software Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list with many familiar entitities, like GAP, Macy's, Comcast, Symantec, and many agencies as well.

StitcherAds and SunnyReports are common alternatives for Marin Software.

Reviewers rate Usability and Support Rating highest, with a score of 10.

The most common users of Marin Software are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 32)

Marin Software is expensive and intuitive

Rating: 10 out of 10
Incentivized
August 12, 2021
Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employees
Vetted Review
Verified User
Marin Software
6 years of experience
Pros
  • Clean user interface
  • Great support and sales
  • Algorithms suit more typical accounts
Cons
  • Not as customizable as other platforms
  • Show the secret sauce in the bidding
  • Does not easily integrate with other marketing platforms

Marin Software Optimized Review

Rating: 8 out of 10
Incentivized
October 04, 2016
VM
Vincent Misiewicz
Sr. Search Engine Marketing Analyst
Traffic Digital Agency (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Marin Software
2 years of experience
View profile
Pros
  • The automated bidding features are great and work very well.
  • Automation of tasks such as adding negative keywords or adding long tails via the search terms report saves a ton of time.
  • Being able to make bulk changes across both AdWords and Bing at the same time.
Cons
  • Preferring to make bulk changes with AdWords Editor, it would sometimes not upload correctly, which was frustrating.
  • The reporting features weren't horrible, but I was expecting a little more. It's pretty time consuming to set up initially.
  • A little slow when it comes to integrating new features - seems like it took a very long time to make a transition to final URLs and there was very little support during that time.

Marin is easy to navigate for reporting on larger clients!

Rating: 9 out of 10
Incentivized
March 29, 2016
NP
Nikita Patel
Media Manager
Performics (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Marin Software
1 year of experience
View profile
Pros
  • The overview tab is helpful for overall knowledge and quick updates for spend, ROI, etc.
  • Ability to filter in endless ways.
  • Reporting is easy to customize and can be pulled across clients.
  • Adding dimensions makes your life easier and can be customized per client needs.
Cons
  • We have a lot of issues with syncing data from Omniture with our Marin clients. Often times, data will be missing for certain days.
  • Sitelinks are not the easiest to upload and view in Marin.
  • Better download speeds for reporting would help us get more done in a day.

Probably best if you're managing high volume accounts

Rating: 3 out of 10
January 28, 2016
LL
Lol Lowe
Paid Search Lead
toinfinity (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Marin Software
1 year of experience
View profile
Pros
  • Gives a complete overview across different paid search platforms e.g. it's easy to see how the same ad groups/keywords/ads etc., are working on different platforms.
  • You can create bidding scenarios as a test before rolling them out.
Cons
  • You have to learn to use the platform yourself & there's very little help with this from the customer support team.
  • Account managers are very hands off and refer you back to customer support for everything.
  • Strategic support would be helpful in terms of how to test and implement.

Newbie Review

Rating: 8 out of 10
Incentivized
November 02, 2015
DW
Danielle White
Media Buyer/Planner
SERINO/COYNE (Marketing and Advertising, 201-500 employees)
Vetted Review
Verified User
Marin Software
1 year of experience
Pros
  • Bid Management
  • Automated Reporting
Cons
  • Implementing new technologies
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