It saves so much time
May 16, 2014

It saves so much time

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

We use Marin Software to manage cross channel campaigns, including Google, Bing and more. The tool helps us to manage all campaigns in one place, and compare different publisher's performance side by side.
  • Bulk upload to edit multiple campaigns, ad groups, keywords...
  • Group campaigns in bidding folders and set your own bidding strategy based on business goals
  • Group campaigns in dimensions to compare performance and implement AB tests
  • Would be greater if Marin can segment out data by device. Eg: compare CTR by desktop and mobile and see trend over time
  • The ability to view different dimensions side by side in the Dimensions tab
  • The ability to view graph for filtered data
  • Improve campaign management efficiency
  • Improve bidding efficiency
  • Customer support is often great
I can't believe in managing hundreds or thousands of campaigns without Marin. Also, Marin is giving us support on how to manage campaigns better. With that said, we'll continue to use this software.
If you have a lot of campaigns and/or across multiple publishers, using Marin will help you keep campaigns in one place and watch performance more easily. But if you have a small account, it's not necessary to pay that much for it.