Marin Helps Us Manage and Launch Complex Campaigns Quickly
May 16, 2014

Marin Helps Us Manage and Launch Complex Campaigns Quickly

Greg Marta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

We use Marin software to manage complex paid search campaigns for more than one dozen clients.

Pros

  • Unified Google and Bing performance results
  • Fast keyword filtering based on criteria such as impressions, average CPC, rank, etc.
  • Bulk keyword and ad text upload

Cons

  • More drag and drop functionality. For example, the ability to copy or move keywords and ad text between ad groups or campaigns.
  • More options to customize charts and graphs to track progress over time.
  • We recently completed a 24 months study for one of our largest clients. We were able to increase clicks by 25% while reducing CPC by 33%.
Have not used a similar service lately.
It's been working very well for our agency.
Marin makes it easy to manage campaigns with massive amounts of keywords. One of our clients has ~70,000 keywords and Marin's filtering, sorting and bulk upload features make it possible for us to make campaign changes quickly.

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