Marin is easy to navigate for reporting on larger clients!
March 29, 2016

Marin is easy to navigate for reporting on larger clients!

Nikita Patel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

It is used by our performance media department but only certain clients/teams are using Marin. I think it helps us report and stay organized for the larger clients that are spending $1MM or more a year.
  • The overview tab is helpful for overall knowledge and quick updates for spend, ROI, etc.
  • Ability to filter in endless ways.
  • Reporting is easy to customize and can be pulled across clients.
  • Adding dimensions makes your life easier and can be customized per client needs.
  • We have a lot of issues with syncing data from Omniture with our Marin clients. Often times, data will be missing for certain days.
  • Sitelinks are not the easiest to upload and view in Marin.
  • Better download speeds for reporting would help us get more done in a day.
  • It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
  • I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
  • The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to continue to see how well they do moving forward.
I think larger clients or clients with multiple initiatives and programs are better suited for Marin. Also, clients who have consistent and reoccurring reports that need to be accessed should use Marin. The web query abilities truly make reporting and bid strategy 100 times easier! The overview is intuitive and customizable according to your liking or your client's needs.