Probably best if you're managing high volume accounts
January 28, 2016

Probably best if you're managing high volume accounts

Lol Lowe | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

We use Marin Software as a bid management tool across most clients' paid search accounts. The whole team uses it.
  • Gives a complete overview across different paid search platforms e.g. it's easy to see how the same ad groups/keywords/ads etc., are working on different platforms.
  • You can create bidding scenarios as a test before rolling them out.
  • You have to learn to use the platform yourself & there's very little help with this from the customer support team.
  • Account managers are very hands off and refer you back to customer support for everything.
  • Strategic support would be helpful in terms of how to test and implement.
  • Increased account management efficiency.
  • Given some insight that would have not have been easily available via the direct paid search platforms.
  • Acqusio
At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these.
Marin Software is probably best if you have really big accounts. The scenarios only work on high volume conversions.