Performance marketing at its best
September 12, 2021

Performance marketing at its best

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Audience Match
  • Customer Acquisition
  • Dynamic Retargeting

Overall Satisfaction with Marketing Solutions by Criteo

We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
  • Cookie matching technology
  • Good shopper graph
  • Good support team
  • Not very transparent in terms of measurement, works a bit like a black box
  • CPMs are pricey
  • Would love to see more detailed reporting on their end
  • Increased revenue by bringing more users.
  • Better conversion rates due to high match rates in desktop and mobile.
  • Less customer churn due to better metrics.
I think for performance campaigns, Marketing Solutions by Criteo is a great solution, and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still need to be developed further to improve my rating.
Marketing Solutions by Criteo is easy to use, and the support team is very helpful for any doubts that may come upon the campaign's settings. I would say the thing that works against usability is that the attributions methods used are not very transparent, and that is sometimes difficult to explain to our clients.
  • TerminalOne Marketing Operating System
Terminal One by Mediamath is more like a full-stack marketing solution that works very well for user acquisition and retargeting campaigns. On the other hand, Marketing Solutions by Criteo works more like a specialist for conversion and down the funnel campaigns, and their main expertise is retargeting, so I would not necessarily think of them as competitors and consider them complementary products.

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Marketing Solutions by Criteo is best suited for performance and conversion campaigns where finding the right user is paramount for the success of the campaigns. For branding objectives, Marketing Solutions by Criteo does not offer a very robust offering as the product does not offer enough scale to expand the desired audience and is more focused on reaching the users it has already seen in the past.

Criteo Commerce Growth Feature Ratings