Beginner in Marketo and Already Loving It!
Updated August 06, 2019

Beginner in Marketo and Already Loving It!

Margie Pazdan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is recently being implemented in my marketing department and will be used widely in corporate and field marketing as marketing automation tool. We're very excited about it's reporting capabilities.
  • Automation
  • Data management
  • Flexibility
  • Unsure
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
For the most part, marketing as a whole, is trying to increase our marketing engagement within all accounts by educating our contacts with several different assets and leveraging Marketo as part of the outreach. This will help our prospects accelerate through the buying cycle, help our sales team get in front of the right contacts and ultimately, increase our pipeline.
I've recently used Click Dimensions and Marketo offers a lot more! More flexibility, better reporting, better A/B testing and easier segmentation.
I love the front-end work which Marketo does upon leads. It helps score leads before filtering through our CRM system.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Standard reports
Custom reports
Not Rated
Not Rated
Role-based workflow & approvals
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
Not Rated

Learnings & Advice

Marketo helps us grow smarter. We leverage Marketo to template our assets (emails, landing pages, forms, etc). We love learning best practices. It also helps us nurture our leads and accelerate our leads through the buying cycle which is key for us!
Creating a fun landing page where we leverage the form to book 1:1 meetings while donating to a charity of the month. We leverage Marketo not only for the marketing send, but also to gather 1:1 meetings via the landing page and form submission. We get a lead alert and quickly gage how the form is performing.
Leverage Marketo templates and Marketo University to learn from others on how to use the tool and best practices. It gives you the opportunity to think outside of the box while learning how others have used this tool and may spark a new idea!
I've had questions answered quickly and even learned best practices. Those who use Marketo are very passionate about the tool and are quick to offer advice and help when asked. Some have already gone through it and can assist quickly. Others offer ideas which one can translate until their own line of work and grow smarter.
I would definitely look into how Marketo integrates with other platforms, such as Salesforce. As a company who avidly uses SFDC, the integration allows for more than marketing to be able to leverage Marketo email sends and intel.

Using Marketo

200 - For the most part, Marketo is used by the marketing team. However, we make Marketo templates available in Salesforce and therefore, allow our sales team to also leverage these emails via the integration in SFDC. This allows sales to have a greater outreach, while still staying CAN-SPAM compliant.
10 - The most engagement in Marketo lives within the Marketing Ops team. These folks help demand generation leverage templates to create assets but then push all assets and programs live. They also gather reports and report back to the person requesting the built program to show engagement.
  • Lead generation
  • Engagement
  • List building
  • Integration through Marketo for sales team to send multiple emails
  • Leveraging Marketo Insights to see how accounts/contacts have engaged. This is a priceless tool for sales!
  • Helping with lead scoring before leads are added to SFDC. We are looking to warm up our leads before they get added to our customer database.
We continue to use Marketo as a way to grow smarter about our customer lists and customer engagements. I think it's a very helpful tool to continue using and am excited about future features which may help us even further.
  • Better lead scoring
  • Easier reporting capabilities resulting in better ROI for our team