Marketo At A Glance- By A Newer User!
November 18, 2015
Marketo At A Glance- By A Newer User!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Select
Modules Used
- Marketo Lead Management
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is being implemented across our organization globally within the marketing department. We are currently working on maximizing the utilization of the platform however, it addresses many business problems for us. Marketo allows us to seamlessly manage our global marketing campaigns, from trade shows and events to email campaigns and PR/social efforts. With greater insight to our marketing campaigns on a global scale we, as an organization, are able to coordinate campaign efforts together to maximize return.
- Email campaign and email analytics, especially within the Revenue Cycle Explorer. The email campaigns are easy to manage and create as well as easy to report on. Within the RCE, we can compare email campaign efforts globally and use them to determine what is working for which segments and in which regions. It has been invaluable!
- Smart lists are another aspect of Marketo that I believe are designed well. Smart lists have all the filters possible within your data which allow you to pull together any information you would like to filter and segment your lead database. We use these for mailings, reporting, and data maintenance. They are flexible and easy to use.
- Basic reporting and RCE analytics, while these can occasionally be a project to establish or set up, most of the reports are easy to subscribe to making the data available to non Marketo users (like those in your sales department). They can be displayed in a variety of different ways, allow for different views within the setup and smart lists features and easily export to Excel.
- Our only complaint would be that the platform is occasionally slow in the page loading times. Page loading times for the Marketo user [are slo}} but especially so for the users accessing larger Marketo hosted assets, for website downloads or email assets.
- The calendar could be improved with greater functionality to add planning tools for non Marketo events and integrations with Outlook calendar or Google.
- Faster lead conversion.
- Better employee efficiency and greater insight to lead journey.
- Better customer service and understanding of our customer communication needs.
- None
We have not evaluated any other similar marketing automation platforms. I was not involved in the buying process for the current instance of Marketo that my organization is using and I have not used other marketing automation platforms before. I have limited experience working with marketing automation platforms outside of Marketo.
100,000 to 250,000