Marketing Automation Made Easy
Updated June 09, 2016

Marketing Automation Made Easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Creating automated processes

- No more worry about manual sends

- Appear to have a marketing department of 100

Generating actionable repeatable templates

- Easily create new automated programs without stress or large time investment

  • Marketo's greatest feature is its organization. Being able to create assets that are all related to one another in one place make for easy creation of the next program and the 1000 after that.
  • Marketo also makes reporting on first touch, last touch and multi-touch acquistion very easy.
  • Allows for determining ROI on your marketing activities and all the related costs in a simple way.
  • Marketo is pushing the boundaries with a lot of features that are not essential to their core product.
  • Can be distracting to marketers who do not know how or what they are using a tool for instead of focusing on their core offering.
Marketo continues to expand on its product for B2C consumer use cases, but it is currently a bit weaker in this area. It is a strong tool for B2B marketers pursing marketing automation.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
4
Mobile optimization
3
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
6
Calendaring
5
Event/webinar marketing
9
Social sharing and campaigns
6
Social profile integration
3
Standard reports
7
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

  • Increased efficiency in creating marketing programs
  • Greater visibility into marketing ROI
  • Easier tracking of leads through sales cycle