Marketing Automation Made Easy
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Creating automated processes
- No more worry about manual sends
- Appear to have a marketing department of 100
Generating actionable repeatable templates
- Easily create new automated programs without stress or large time investment
Pros
- Marketo's greatest feature is its organization. Being able to create assets that are all related to one another in one place make for easy creation of the next program and the 1000 after that.
- Marketo also makes reporting on first touch, last touch and multi-touch acquistion very easy.
- Allows for determining ROI on your marketing activities and all the related costs in a simple way.
Cons
- Marketo is pushing the boundaries with a lot of features that are not essential to their core product.
- Can be distracting to marketers who do not know how or what they are using a tool for instead of focusing on their core offering.
Not available
Adobe Marketo Engage Feature Ratings
Using Marketo
- Increased efficiency in creating marketing programs
- Greater visibility into marketing ROI
- Easier tracking of leads through sales cycle
Comments
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