Not only business changing, but career changing
January 07, 2016

Not only business changing, but career changing

Louie Frank | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

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Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo for a variety of things. First, we use it for all of our email campaigns. Second, we have Marketo intergrated with Salesforce (SFDC) so that we can send over Marketing Qualified Leads (MQLs) to our sales team. Third, we use it to automate many of our lead generation, demand generation and web form responses. Finally, we use it for analytics to report on our campaigns as well as revenue created from our activities. Marketo is being used by the following departments: Marketing, Sales (with the Sales Insights within SFDC), Marketing Development Reps (telemarketing team) and Customer Support. Marketo addresses the biggest business challenge of being able to report on the activities that marketing does, what it does create is sales pipeline.
  • Automation through their "Streams" functionality.
  • Integrations into many other services (Launchpoint).
  • Their community of users.
  • Revenue Cycle Explorer.
  • Sales Insights plugin with Salesforce.
  • Their email editor is not super user friendly.
  • Native reporting with analytics isn't very strong. Really need to get the Revenue Cycle Explorer add on for full reporting capabilities.
  • It's very expensive. If you are going going to use as your email engine you are going to waste a lot of money.
  • Increased employee efficiency across many departments.
  • Better reporting visibility into marketing's effectiveness or lack there of.
  • More timely communication with customers based on their behavior.
  • Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua) and Pardot
Marketo's features are very robust and for the most part user friendly. We didn't think Eloqua would allow us to get started right away due to its complexity, but it is very powerful as well. Marketo does a nice job of allowing you to ease into the platform and then expand it when you are ready to do more things.
If you have a sophisticated marketing team and programs it can be very well suited for you. If you have many processes that are manual today, including sending leads to your sales team, then Marketo is a good tool. I would recommend starting with Hubspot or Act-On if you are just starting to tip your toe in the the automation space.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
6
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
7
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated