I despise using this product
Anonymous | TrustRadius Reviewer
April 11, 2016

I despise using this product

Score 1 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for email sends and lead management. It is used over the whole organization. The decision to use Marketo was made a while ago and not by any current member of staff. It addresses communication via email for our large user base, for nurturing and onboarding, as well as general user communication.
  • Sadly I have sat here for three minutes already and I cannot think of a particular strength.
  • The entire platform needs to be integrated better. The process of assets and attaching them to programs is cumbersome. The smart campaigns are a joke. Other ESPs have proven that this can be simpler.
  • The inability to properly achieve obsolete programs is ridiculous. Default view should be active programs only.
  • I should be able to have default settings that automatically populate smart list items that we use to filter every time.
  • I should be given the ability to second send to unopened with the click of a button. I mean, it stands to reason that the majority of blast emails are going to be sent a second time at least, doesn't it?
  • Honestly, I could write something for every step of just about every aspect of this platform. I feel like I am going back in time each time I have to use it. UI is overly complicated, UX is therefore poor.
  • Engage and grow customers over time
Yes, but that is not due to Marketo. We could have achieved more with a more user friendly platform I am sure.
Much less intuitive to use. In this day and age, email marketing needn't be a full time job, and Marketo is a time drain.
I don't have anything positive to say about Marketo. As soon as the subscription is up will will be using something else.

Marketo Feature Ratings

WYSIWYG email editor
3
Dynamic content
1
Ability to test dynamic content
2
Landing pages
2
A/B testing
4
Mobile optimization
1
Email deliverability reporting
3
List management
2
Triggered drip sequences
1
Lead nurturing
3
Lead scoring and grading
2
Data quality management
1
Automated sales alerts and tasks
1
Calendaring
1
Event/webinar marketing
1
Social sharing and campaigns
1
Social profile integration
1
Dashboards
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Support

Nice people I am sure. But I still have some unsolved problems.
ProsCons
Good followup
Kept well informed
Slow Resolution
Problems left unsolved
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
No - Why should a customer pay more to have the best level of support? Customer success is the company's success.

Using Marketo

It is cumbersome and overly complicated to use.
ProsCons
Feel confident using
Do not like to use
Unnecessarily complex
Difficult to use
Not well integrated
Inconsistent
Slow to learn
Cumbersome
Lots to learn
  • Sending emails
  • Creating landing pages
  • Everything