Marketo - THE Marketing Automation Leader
Updated August 08, 2018

Marketo - THE Marketing Automation Leader

Michelle Miles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management,Marketo Sales Insight,Marketo Social Marketing,Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

As a consultant, I have seen businesses achieve results in a number of areas. Marketing operations teams have dramatically reduced the time it takes to launch campaigns, marketing and sales alignment has greatly improved with the handoff of quality leads and automated communication around marketing, and businesses have insights into their lead funnel that hadn't existed in the past, and can market accordingly.
  • Streamlined creation of marketing programs. Marketo dramatically reduces time spent by the Marketing ops team through tokens, cloneable programs and dynamic content.
  • Integration. Marketo integrates seamlessly with many components of a MarTech stack and integrates smoothly with SFDC.
  • Enablement of sales and marketing alignment: MArketo greatly assists with sales and marketing alignment through its scoring and lifecycle functionality, interesting moments and Marketo Sales Insights, and automated alerts and tasks.
  • Microsoft Dynamics integration is lacking.
  • Product documentation often follows behind new product releases.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
  • Engage and grow customers over time
Marketo enables visibility into where in your lifecycle a prospect is, allows you to effectively nurture to these specific segments over time, and determine which marketing efforts are most effective.
Marketo is a powerful, flexible, and scalable marketing automation platform. It integrates very well with SFDC and a number of Martech solutions. From data management to scoring and lifecycle reporting to online and offline marketing initiatives, Marketo has you covered. I highly recommend Marketo for any of these scenarios and day to day marketing operations.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
6
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
5
Dashboards
8
Standard reports
9
Custom reports
7
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
4